Brand Manager Passion

Job Description:
As a Brand Manager at Passion Jewelry Group, you will play a pivotal role in shaping our brand identity and ensuring that our jewelry collections resonate with our target audience. You will work closely with cross-functional teams to develop and execute brand strategies that drive growth, elevate our brand image, and enhance customer loyalty.

Key Responsibilities:

1. Brand Strategy: Develop and implement comprehensive brand strategies that align with the company's goals and vision.
2. Product Positioning: Define and maintain the positioning of our jewelry collections in the market, ensuring they meet the expectations of our target customers.
3. Market Research: Stay informed about industry trends, consumer preferences, and competitive landscape to identify opportunities for brand growth.
4. Marketing Campaigns: Plan and execute marketing campaigns across various channels, including digital, print, and social media, to create brand awareness and drive sales.
5. Brand Messaging: Craft compelling and consistent brand messaging that resonates with our audience and effectively communicates our brand values.
6. Collaboration: Collaborate with design and product development teams to ensure that our jewelry collections align with our brand's aesthetic and quality standards.
7. Budget Management: Manage the brand marketing budget effectively, ensuring maximum ROI from marketing initiatives.
8. Brand Partnerships: Identify and nurture partnerships and collaborations that enhance our brand's visibility and reputation.
9. Brand Guidelines: Develop and maintain brand guidelines to ensure brand consistency across all touchpoints.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
• 3+ years of experience in brand management, preferably in the jewelry or luxury goods industry.
• Strong understanding of consumer behavior and market trends.
• Excellent communication and interpersonal skills.
• Proven ability to develop and execute successful brand strategies.
• Proficiency in digital marketing and social media platforms.
• Creative thinker with a keen eye for design and aesthetics.