About the job Digital Marketing Specialist
Job title: Digital Marketing Specialist
Type of employment: Full-time (Remote)
Budget: $4/hr - $6/hr
Shift Schedule: 9 AM to 5 PM PST (Can be flexible)
The Digital Marketing Specialist will be responsible for developing and executing data-driven marketing strategies that generate measurable sales and revenue growth. This role focuses on managing paid advertising campaigns, building effective funnels, and leveraging creative strategies to ensure successful marketing outcomes for customers.
About the Employer:
A results-driven marketing agency, offering a wide range of servicesincluding graphic design, website development, marketing campaigns, Google Ads & PPC, social media management, content marketing, ClickFunnels, video production, and business growth consulting
Company Core Values:
Creativity at the Core - Driving innovative strategies that help businesses stand out.
Results-Driven Approach - Focused on delivering measurable growth and success for clients.
Collaboration - Partnering closely with clients to achieve shared goals.
Integrity - Building strong relationships through honesty and transparency.
Continuous Innovation - Embracing new technologies and trends to stay ahead in digital marketing.
Customer Success First - Prioritizing client objectives to create impactful marketing solutions.
Adaptability - Thriving in a fast-changing digital landscape with flexibility and resilience.
Objectives of this Role:
Design and implement comprehensive marketing strategies to drive business growth and customer success.
Optimize campaigns through data analysis to maximize ROI across multiple digital channels.
Serve as a strategic partner in marketing initiatives, ensuring alignment with business goals and innovation in approach.
Responsibilities:
Plan, create, and manage paid advertising campaigns on Google, social media, and other platforms to drive lead generation and conversions.
Develop and optimize sales funnels to ensure a seamless customer journey and improved conversion rates.
Leverage Go High Level and other digital marketing tools to manage campaigns, track performance, and implement automation for lead nurturing.
Generate creative marketing ideas and ensure alignment with brand strategy and customer objectives.
Continuously monitor campaign performance, analyze key metrics, and adjust strategies for optimal results.
Collaborate with leadership to align marketing efforts with company goals and client success objectives.
Stay ahead of digital marketing trends, particularly in AI-driven marketing tools and strategies.
Prepare regular reports on campaign performance and recommend data-backed improvements.
Required Skills and Qualifications:
Advanced knowledge of GoHighLevel
Proven track record of driving successful marketing campaigns and generating measurable business results
Expertise in using marketing automation platforms
Strong analytical and data-driven mindset, with the ability to interpret and act on marketing metrics
Excellent communication and interpersonal skills to collaborate effectively with the leadership team
Adaptable and comfortable working in a fast-paced, entrepreneurial environment
Passion for marketing and a desire to continuously learn and grow
Preferred Skills and Qualifications:
Experience working in a digital marketing company or a related field
Ability to think creatively and outside the box to develop innovative marketing strategies
Ability to interpret data and transform insights into actionable strategies.
Experience managing vendors or additional marketing resources.
Understanding of performance marketing and conversion-focused campaign management.