Business Development & Lead Generation Specialist

Location: Fully remote (South Africa based)

About the Role

Outsource Ability is recruiting on behalf of one of our clients, a growing SaaS company serving the construction industry, for a Business Development & Lead Generation Specialist.

This role sits at the front end of the sales process — identifying prospects, engaging them across LinkedIn and phone, appointment setting with leads who've responded to outreach, and building a well-managed pipeline that supports the wider sales team.

This is a fully remote role, open to candidates based in South Africa.

Key Responsibilities

Business Development & Lead Generation

• LinkedIn outreach (connection requests, messaging, follow-ups)
• Phone outreach / cold calling to prospects in the construction industry
• Appointment setting: calling leads who have responded to an email, LinkedIn message, or other outreach, to book them in
• Building and managing a pipeline of prospects

Campaign & Process Optimisation

• A/B testing of outreach approaches (copy, channels, sequences)
• Optimising copy and messaging for the target audience
• Using CRM tools (e.g. HubSpot) to track conversations, log activities, and keep an organised record of leads and follow-ups

Support for Sales Process

• Booking meetings/demos for the sales team to take forward
• Handing over warm, qualified leads and maintaining pipeline visibility
• General support to the sales team as required

What We're Looking For

• Experience in business development, lead generation, or sales development
• Confidence with cold calling, appointment setting, and LinkedIn-based outreach
• Familiarity with CRM systems, ideally HubSpot
• Strong written communication, adaptable to different audiences
• SaaS or construction industry exposure is a plus, not essential

Requirements

• Based in South Africa
• Own laptop
• Own headset
• Stable, reliable internet connection
• Backup power supply (e.g. UPS, inverter, or generator) to manage loadshedding/power outages