About the Role

Company: Outsource Ability (on behalf of our client)
Location: Remote (UK-based)
Industry: Digital Marketing / E-commerce
Employment Type: Full-time

Outsource Ability is seeking an experienced Google & Meta Ads Specialist to join a leading UK-based digital marketing agency. This role is perfect for someone with a deep understanding of paid media strategy, e-commerce scaling, and full-funnel advertising.

Preferable Experience:

• Plan, launch, and optimise high-performing Google Ads and Meta Ads campaigns.

• Develop full-funnel strategies that align with clients’ growth objectives, from awareness to conversion.

• Manage and scale campaigns for Shopify-based e-commerce brands, with a clear understanding of how all elements of the sales funnel connect.

• Conduct ongoing performance analysis to drive improved ROAS and CPA results.

• Create and test audience segments, creative variations, and landing page experiences.

• Stay up to date with the latest trends, platform updates, and algorithm changes.

• Collaborate with the wider marketing team to ensure campaign alignment with broader digital strategies.

Requirements:

• Experience: Minimum of 4 years in digital advertising, with proven experience managing both Google Ads and Meta Ads campaigns.

• E-commerce Experience: Strong understanding of Shopify ecosystems and scaling strategies for online retail brands.

• Bonus: Experience with B2B lead generation campaigns.

• Technical Setup: Must have a reliable solar and/or UPS backup system, headset, and computer/laptop.

• Communication: Excellent written and spoken English for effective reporting and collaboration.

• Work Environment: Quiet workspace and fast, reliable internet connection.

• Tax Responsibility: As this is an international remote role, candidates must manage their own tax submissions.

Benefits:

• Work with a progressive and data-driven digital marketing agency.

• Opportunity to scale e-commerce brands and lead innovative performance marketing strategies.

• Collaborative remote team environment.

If you’re a skilled Google & Meta Ads Specialist eager to drive measurable results and help brands grow, we’d love to hear from you!