Job Openings SEO Specialist

About the job SEO Specialist

About the client:

Our client is a proudly independent digital growth consultancy, established in 2006. They have evolved from a digital marketing agency driven by the ever-changing digital landscape and the growth of AI. They seek to partner with our clients to help them think strategically and offer a range of marketing and consulting services.

Role Overview:

Internal-Facing Role: This is an internal-facing SEO Specialist, youll be the day-to-day support for our SEO & Content Marketing team working directly with the Director of SEO, Senior SEO Consultants, and the Digital Analyst.

You will:

  • Manage your own task list in Notion, delivering on-time against briefs and adapting templates as needed.
  • Assist on large client accounts by translating strategic direction into practical execution across outreach, research, and reporting.
  • Conduct ideation and competitor research to surface new content angles and keyword opportunities.
  • Execute high-volume keyword & intent research, content briefing, and site audits, applying insights to drive optimisation.
  • Support monthly reporting and daily performance checks, packaging client-ready insights in our standard templates.
  • Use AI platforms (e.g., ChatGPT) to draft detailed outlines, feedback, and recommendations from briefs.
  • Take on ad-hoc administrative and project tasks to keep campaigns running smoothly.
  • Stay up to date with the latest in digital marketing, AEO and
    semantic SEO processes.

Role Requirements:

  • Keyword Research & Consumer Intent Research at Scale: Conduct large-scale discovery and competitor gap analysis using SEMrush or Ahrefs, within our Webprofits templates.
  • Site Audits & Technical QA: Perform comprehensive site audits per brief (Screaming Frog), track and QA developer fixes, and monitor implementation of SEO recommendations.
  • Outreach Campaigns & Linkbuilding: Execute and manage link-building campaigns in Apollo.io CRM, report campaign performance, and conduct backlink gap analysis.
  • AI-Enhanced Briefing: Use AI tools (e.g., ChatGPT) to draft and refine content outlines, optimization suggestions, and high-level insights ready for team presentation.
  • Offsite Research & Content Opportunities: Conduct competitor and industry research to inform content briefs and identify new content angles (multilingual and APAC-focused SEO).
  • Monthly Reporting & Performance Reviews: Prepare and present high-level SEO performance reports (SEMrush, GA4), own the reporting of initiative outcomes back to consultants, and monitor metric trends.
  • Process & Administration: Facilitate SEO admin with third-party vendors, manage prescriptive brief lists, track time in Harvest, escalate issues proactively, and uphold data integrity across tools.
  • Some Paid Channel Support: Assist with emerging channels (Expedia Travel Ads, Koddi) under guidance; training provided. 
  • AEO & Semantic SEO Development: Contribute to AEO and
    LLM-based SEO processes; apply semantic language expertise for future-focused

Experience Required:

The successful candidate must have:

  • 4+ years of SEO experience in an agency setting.
  • Expertise in SEMrush, Ahrefs, Screaming Frog, GA4, Google Search Console.
  • Proficient with Apollo.io or similar CRM for outreach management.
  • Strong written communication; able to craft client-ready, high-level insights and briefs.
  • Data-driven mindset with attention to detail and ability to QA technical implementations.
  • Self-starter: manages own workload, tracks time in Harvest, escalates blockers, and asks clarifying questions.
  • Familiarity with APAC/localised SEO tactics, multilingual considerations, and local SERP features.
  • Experience with AI tools (ChatGPT) for SEO tasks; understanding of LLMs and semantic SEO is a plus

Tools & Systems: 

  • SEO Suites: SEMrush, Ahrefs, Screaming Frog
  • Analytics: GA4, Google Search Console
  • Outreach CRM: Apollo.io
  • Reporting: Looker Studio
  • Collaboration: Google Workspace, Slack, Notion

Proficiencies Required:

The successful candidate will have the following:

  • SEO Tools & Platforms: SEMrush, Ahrefs, Screaming Frog, Google Analytics 4, Google Search Console
  • Outreach & CRM: Apollo.io (or equivalent) for campaign
    management and reporting
  • Reporting & Visualisation: Google Data Studio / Looker Studio; ability to craft client-ready dashboards and reports
  • Technical SEO & QA: Site audit frameworks, tracking
    implementation of recommendations
  • Keyword Research & Analysis: Large-scale keyword discovery,
    competitor gap analysis, opportunity mapping
  • AI & Automation Tools: ChatGPT (or similar LLMs) for content
    briefs, optimization suggestions, semantic SEO
  • Content Strategy: Ability to translate research into structured briefs with target keywords, personas, format guidelines
  • Linkbuilding & Offsite Research: Competitor backlink audits,
    backlink gap analysis, outreach performance tracking
  • Project & Time Management: Harvest (or equivalent) for time tracking; self-management, escalation, adherence to briefs
  • Communication & Collaboration: Clear written communication for high-level insights; internal team collaboration in Notion/Slack
  • APAC & Localisation Expertise: Understanding of local SERP
    features, multilingual SEO considerations in Australia/New Zealand