Digital Marketing and Website Specialist

Overview: 

The Digital Marketing and Website Specialist will play a key role in driving our digital marketing strategy and managing our website operations. This role involves developing and implementing online marketing campaigns, optimizing website performance, and analyzing digital metrics to enhance brand presence and engagement. The ideal candidate will be adept at using digital marketing tools, have a strong understanding of SEO, and possess excellent analytical skills to monitor and improve website performance.

Key Responsibilities:

• Develop and execute digital marketing strategies to enhance our clients visibility in market.
• Website development for client integration and management including mobile and desktop optimisation
• Drive clients organic traffic through effective SEO optimisation.
• Maximise ROI and conversions with expert management of Google Ads campaigns. 
• Curate captivating EDM's that resonate with clients target market.
• Collaborate with internal stakeholders to ensure brand coherence across design and graphics.
• Transform clients brand identity into captivating visuals and messaging for Meta and LinkedIn advertising

Requirements:

• Proven expertise in digital marketing, with a focus on Website Development (WordPress), SEO, Google Ads / Analytics, Meta Ads & EDM.
• Strong understanding of branding principles for seamless integration into design and graphics.
• Excellent communication and collaboration skills for effective teamwork.
• Creative flair and attention to detail for compelling content creation.
• Results-driven mindset, committed to achieving KPIs and targets.