Latin America - Marketing Specialist

Job Title: Marketing Specialist

Job Overview: We are seeking an innovative and results-driven Marketing Specialist to develop, execute, and optimize marketing strategies that drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will be highly skilled in both traditional and digital marketing, with a strong understanding of market research, content creation, SEO, social media, and campaign management. This role requires a creative thinker with excellent analytical skills who can work across multiple marketing channels.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to meet company goals and objectives.
• Manage and optimize multi-channel marketing campaigns, including email, social media, content marketing, and paid advertising.
• Conduct market research and analyze trends to identify new marketing opportunities and strategies for reaching target audiences.
• Collaborate with the creative team to produce high-quality marketing content, including blog posts, email campaigns, videos, and social media content.
• Monitor and report on the effectiveness of marketing campaigns, providing data-driven insights and recommendations for improvement.
• Work with SEO specialists to enhance website performance and search engine rankings through content optimization and keyword strategy.
• Manage social media presence across platforms, developing engagement strategies and tracking performance metrics.
• Plan and execute events, webinars, and other promotional activities to increase brand visibility and engagement.
• Collaborate with sales and product teams to align marketing efforts with business objectives.
• Stay up-to-date with industry trends, competitor activities, and customer behaviors to inform marketing strategies.

Qualifications:

• Proven experience as a Marketing Specialist, Marketing Coordinator, or similar role.
• Strong understanding of digital marketing strategies, including SEO, SEM, email marketing, and social media.
• Proficiency in marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and CRM systems (e.g., HubSpot, Salesforce).
• Excellent communication and writing skills, with the ability to create compelling content across various platforms.
• Strong project management and organizational skills with the ability to multitask in a fast-paced environment.
• Analytical mindset, capable of interpreting data and making data-driven decisions.
• Experience with content creation tools like Canva, Adobe Creative Suite, or other design software is a plus.
• Familiarity with A/B testing, performance tracking, and optimization techniques.

Preferred Qualifications:

• Experience working in specific industries (e.g., eCommerce, SaaS, etc.) relevant to the company's target market.
• Certification in Google Ads, Facebook Blueprint, or other digital marketing platforms.
• Knowledge of influencer marketing and affiliate marketing programs.