Media Buyer

Position: Media Buyer.

Organization: Orascom Investment Holding

Company Overview:

Orascom Investment Holding is a leading global investment company with a diverse portfolio of businesses in industries such as telecommunications, construction, real estate, and hospitality. With a strong focus on innovation and growth, we are committed to delivering exceptional value to our customers and shareholders.

Job Description:

The Media Buyer will be responsible for planning, executing, and optimizing paid media campaigns across digital platforms to drive measurable business outcomes across Orascom Investment Holding's portfolio (tourism, F&B, B2B platforms, and entertainment).

This role requires a strong analytical mindset, hands-on execution capability, and the ability to manage multi-brand performance campaigns with clear ROI accountability.

Key Responsibilities:

Campaign Strategy & Execution

• Plan and execute paid media campaigns across platforms (Meta, Google, TikTok, LinkedIn, programmatic).
• Develop full-funnel strategies (Awareness Consideration Conversion) aligned with each subsidiary's objectives.
• Allocate and manage budgets efficiently across multiple brands and campaigns.

Performance Optimization

• Monitor daily campaign performance (CTR, CPC, CPA, ROAS).
• Continuously optimize campaigns through A/B testing (creatives, audiences, placements, messaging).
• Scale high-performing campaigns and troubleshoot underperforming ones.

Audience & Targeting

• Build and refine audience segments (custom, lookalike, retargeting).
• Leverage data insights to improve targeting accuracy and reduce acquisition costs.
• Align targeting strategies with different business models (B2B vs B2C).

Analytics & Reporting

• Track and analyze campaign performance using tools such as Meta Ads Manager, Google Analytics, and other tracking platforms.
• Prepare weekly and monthly performance reports with actionable insights.
• Provide clear recommendations to improve efficiency and ROI.

Cross-functional Collaboration

• Work closely with the content and creative team to ensure performance-driven creatives.
• Align with brand managers across subsidiaries (OPE, OSL, otrovato, etc.).
• Coordinate with external partners or platforms when needed.

Budget Management

• Manage monthly media budgets across multiple business units.
• Ensure cost efficiency and adherence to allocated budgets.
• Forecasts spend and expected performance outcomes.

Qualifications:

• Bachelor's degree in marketing, Communications, Journalism, English, or a related field.
• 6 years of experience in media buying/performance marketing.
• Proven track record of managing paid campaigns with measurable ROI.
• Experience handling multiple accounts or brands is a strong plus.

• Strong expertise in:

1. Google Ads (Search, Display, YouTube).
2. Meta Ads Manager.
3. TikTok Ads / LinkedIn Ads (preferred).

• Familiarity with tracking tools (Google Analytics, Pixel setup, conversion tracking).
  
• Strong Excel/Google Sheets skills for reporting and analysis.
• Familiarity with tracking tools (Google Analytics, Pixel setup, conversion tracking).
• Strong Excel/Google Sheets skills for reporting and analysis.
• Experience in multi-industry environments (tourism, F&B, B2B, retail).
• Understanding of African markets is a plus (especially Kenya).
• Experience working in-house or transitioning from agency to in-house setup.