Supervisor, Marketing - Fixed Segment

Purpose of the job

Develop a winning strategy and a marketing plan with the objectives of: Driving value & volume share growth by Segment for the home internet. This will be carried out by carefully analyzing the home market, create specific propositions & offers then plan and execute surgical & tactical campaigns either geo based or via database segmentation to utilize such offers either via outbound calls / through shops / direct marketing activities. This covers all home internet products either over fixed network or over 4G.

With a scope of all Home Internet products & services (data and non data)

- prepare a 6 months plan for targeted acquisition campaigns aiming to capture opportunities in the market by utilizing surgical tactics rather than mass approaches, this includes:

• Outbound attack tele-sales campaigns targeting specific target segments (ex. orange dials with specific segments / other ISPs customers)
• Sales channel based specific campaign (shops / franchise / resellers / online ...etc. )
• Geo based campaigns (targeting specific areas)

- Enhance the potential of sales channels by leading programs and activities to insure all (material / knowledge / compensation plan / journeys / stocks / BTL/ATL campaigns) are fully utilized and effective in reaching acquisition goals

Owns executing owned propositions & campaigns on time by submitting propositions TTM/IEC & responsible for producing all the needed business cases / presentations / briefs / concept documents / go to market activities as well as owning the cycle end to end and responsible for launching as planned, taking into consideration teams lead times.

Job specification

Education

Bachelor degree in Business Administration or related.

Experience

1. Minimum 4 years of experience, preferably within the Telecommunication industry