Senior Specialist Product Designer (UI / UX)

Senior Specialist : Product Designer UI/UX

Location: Midrand, South Africa

Overview:

We are seeking a UX/UI Product Designer to join our team. The ideal candidate should have a passion for user-centered design, with an eye for detail and a willingness to work collaboratively with cross-functional teams. As a Product Designer, you will play an integral role in developing our product design strategy, designing innovative user interfaces, and delivering exceptional user experiences that drive business goals.

Responsibilities:

• Collaborate with cross-functional teams to identify user needs, design goals, and product requirements.
• Develop user personas, user journeys, wireframes, and prototypes to inform design decisions and validate user flows.
• Design user interfaces and visual assets that align with brand guidelines and elevate the user experience.
• Conduct user research and usability testing to iterate and improve upon designs.
• Work closely with developers to ensure design fidelity and successful implementation.
• Stay up-to-date with industry trends and best practices in UX/UI design.
• Contribute to the development and maintenance of design systems, style guides, and design patterns.

Key accountabilities and decision ownership

• User Experience Strategy and execution
  • Execute on overall User Experience strategy and obtain organisational buy-in
  • Drive delivery of projects to achieve User Experience business objectives.
• UX and UI design
  • Follow the user centered design approach in designing journeys across all digital channels
  • Execute all visual design stages from concept to final hand-off with a mobile-first focus
  • Establish and promote visual design guidelines, best practices and standards within a broader cross functional team
  • Collaborate with team and work directly with developers to implement final design
• User testing and research
  • Conduct user testing on new and existing journeys
  • Understand our customers needs through interviews and other research techniques. 
  • Use these insights to validate product concepts and inform design decisions
• Channel strategy
  • Design the future state of all digital channels with an omni-channel approach
  • Conduct competitor reviews and research to inform strategy
• Performance Tracking & Improvement
  • Continuous monitoring of performance across the website
  • Use these insights to inform design improvements

Competencies:

• Experience working in a collaborative team and working directly with developers for implementation of designs
• Excellent communication (presentation and interpersonal skills )
• Proven UI Design experience through a comprehensive portfolio
• Abreast with latest UI trends, techniques, and technologies
• Research
• Analytical
• Interpersonal
• Facilitation
• Planning and Organising
• Attention to detail
• Energetic

Must have technical / professional qualifications:

• Matric is essential
• 3 year Degree/Diploma in one or more of these disciplines :
  • o Interaction Design, Graphic Design, Industrial Design, Information Systems / Informatics, Human Computer Interaction or other related fields
• Certified Usability Analyst (CUA) or similar certification would be desirable, but not required.
• Masters in Psychology, Social Sciences advantageous

Minimum of 5 years industry experience essential in the following:

• User-centred design, interaction design, information architecture, or similar.
• Incorporate market analysis, customer feedback, site metrics, and usability findings into designs.
• User Research Techniques and disciplines such as usability testing and contextual inquiries.
• User interface and visual design. Wireframes and Prototyping of user interfaces (using tools such as Sketch [preferred], Axure, Adobe Creative Suite, Zeplin)
• Knowledge of technologies such as HTML, DHTML, CSS, JavaScript, and mobile app operating systems would be advantageous.