Product Marketing Manager

Product Marketing Manager

Key Accountabilities and Decision Ownership

Target Audience Identification and Understanding:

• Perform detailed competitor and industry landscape research to inform key strategic approaches and shifts.
• Show a deep understanding of the consumer behavior within Financial services for the South African market
• Develop and implement a comprehensive marketing strategy tailored to the financial and digital portfolios across digital media/ATL and owned channels.

Media Planning and Implementation:

• Plan, implement, and manage performance across all media types including TV, OOH, Radio, Retail, activations, premium display, mobile display, programmatic advertising networks, paid search, and paid social.
• Ensure optimal allocation of the marketing budget across various channels to maximize ROI and achieve marketing objectives.

Overseeing Marketing Activities:

• Manage and coordinate all marketing activities related to each portfolio.
• Collaborate with internal teams (Product, Analytics, Brand, Social Media, UX, Operations, and Finance) to ensure cohesive and effective marketing campaigns.
• Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.
• Ensure compliance with brand guidelines and consistency in messaging across all marketing channels.

Drive Breakthrough Marketing Innovation:

• Identify and implement innovative marketing strategies and tactics to differentiate Vodacom Financial products and services in the market.
• Stay abreast of the latest marketing trends, technologies, and best practices to drive continuous improvement and innovation.
• Foster a culture of creativity and experimentation within the marketing team.

Core Competencies, Knowledge and Experience

• Minimum of 8 to 10 years of relevant experience essential in:
• Digital/ATL Media and Owned Channels:
• Proficient in managing both digital and above-the-line (ATL) media channels, ensuring cohesive and integrated marketing campaigns.
• Leverage internal communications channels to drive campaign performance within the companies audience base
• Driving Commercial & Operational Targets:
• Proven track record in achieving commercial and operational targets for the portfolio domain, including sales, revenue, profitability, and product/service adoption.

• Strategic Planning and Competitive Market Positioning:
• Expertise in creating and executing strategic plans aimed at gaining market share from competitors, with a focus on innovative and effective market positioning.
• Versed in audience segmentation and key messaging approach for each

• Agency and Media Management:
• Extensive experience in managing creative agencies and media for large consumer-facing brands, ensuring high-quality and impactful marketing outputs.

• Key Stakeholder Management
• Skilled in working within complex organizations, capable of building strong relationships and credibility at multiple levels both internally and externally.

Must have technical / professional qualifications:

• 3 year Business/Marketing related Degree or National Diploma essential