Senior Manager: Value Propositions

Senior Manager: Value Propositions

Role purpose:

• The successful candidate is a customer obsessed and commercially savvy individual that thinks strategically and executes effectively.
• Required to lead the impact assessment of market trends, activity across a diverse competitive landscape and our business strategy, they must have the ability to translate data and insights into customer level execution plans with ease.
• Since the businesses within the SME segment are more mature, candidate must be a seasoned professional with extensive B2B knowledge.
• They must be able to work well independently, as part of a team, or create high-performing cross-functional teams necessary to deliver against our strategy

Key accountabilities and decision ownership

Market Research:

• Understand customer needs, preferences, and pain points
• Deep research/understanding of what motivates customers to choose one proposition over another (Focus Groups, Secondary Data, etc.)
• Gathering data on market trends, competitor propositions and industry dynamics.

Value Proposition Design:

• Based on customer insights/needs, design the proposition
• Define benefits and advantages
• Create unique differentiation

Market Testing:

• Test proposition in the market with customers
• Conducting POCs and fine tuning propositions
• Support in market development and assist sales in selling the first few units in market
• GTM Design
• Working with sales in defining channels to market
• Work with marketing in designing campaigns to drive the required demand
• Overall responsible for the revenue and market share growth of SME segment
• Collaborate with industry vertical leads and teams to unlock growth in scaling industries and/or strategic accounts
• Internal and External stakeholder engagement and partner management related to growth of segment

Core competencies, knowledge and experience

• Effective Communication and stakeholder management.
• Must have the ability to influence and challenge decisions
• Business Acumen and data-driven
• Analytical Thinking and Problem Solving
• In depth understanding of segmentation strategies and proposition management
• Demonstrated ability to lead cross-functional teams

Must have technical / professional qualifications:

• Matric
• 3 Year Business Degree or related industry
• Business post-graduate degree or diploma an advantage
• 5-8 Years of Experience in B2B Product Management, Client Value Management or Segment marketing
• ICT or financial services experience essential