Job Openings Digital Analyst

About the job Digital Analyst

Specialist: Digital Analyst

Location: Midrand

Contract Duration: 6 months

Role purpose:

  • Implementation of FinTech analytical services framework and strategy to support the analytics requirement of all the business areas within predefined SLAs across Digital platforms.
  • To deliver all required analytics, market/competitor intelligence and insights to support the management team decision-making. To deliver self-initiated insights and campaign reporting to support, CRM & Digital marketing campaigns & sales leads.
  • To implement and manage a robust digital analytics framework through the use of Tealium, Adobe Stack & CRMs across Web, Mobile and App.
  • To translate business requirements into analytics specifications that speaks to a variety of languages that can be understood by Web applications, Tealium & Adobe.

Core responsibilities:

  • Understand the analytical information needs of business: Proactively lead and identify areas of the digital customer behaviour, channel behaviour and commercial base performance (inflow, base, recommitment, outflow) that require understanding. 
  • Proactively gather reporting and analysis requests from the business and product owners
  • Translate business requirements into analytical implementation specifications that speak in a variety of languages that can be understood by Web applications, Tealium & Adobe.
  • Execute owned media campaign ideas into A/B, Multivariate & Experience test. Use Personalisation and Targeting to optimise conversion rate, provide simplification, optimise drop off rates and drive landing page improvements.
  • Uploading offline data into Target to enable one to one personalised campaigns.
  • Providing solutions to match online and offline data.
  • Create compelling actionable insight that significantly improves our knowledge of Digital customer and channel behaviour, and opens new commercially viable opportunities for Churn, Revenue and Margin improvement
  • Implementation of analytical services framework and strategy to support all the business areas reporting requirements within predefined SLAs & managing the resources effectively along with recommendations for reporting technologies
  • Delivery of the reporting sets for the business unit.
  • Responsible for the development of detailed robust Business Analytical models that can be deployed to various divisions within Digital that supports the teams.
  • Conducting and facilitating analytics and modelling Delivery of data for campaign targets and sales leads
  • Delivery of data extracts to support commissions payments
  • Segmentation of Enterprise base to support reporting, campaigns and forecasting
  • Provide leadership, planning, technical direction and communication to ensure the required delivery of high quality outputs to meet customer needs in the most cost effective manner.
  • Revenue uplift and/or savings through CRM improvement initiatives & digital campaigns optimisation.
  • Management of budget for contractors, CRM, Analytics/Insight tools & capabilities

Core competencies, knowledge and experience :

Job Knowledge:

  • Adobe Analytics
  • Tealium IQ
  • Adjust
  • Adobe Target
  • Experience with Digital-based and online information systems
  • Knowledge of web best practise usability & accessibility standards
  • Analytics, reporting, data analysis & Business Analysis
  • Knowledge of HTML, XML Oracle and Web Design
  • Remedy, Jira and Confluence
  • Technical Skills JavaScript, Oracle SQL,
  • ITIL Service Management

Job Related Skills:

  • Computer Application Skills
  • Presentation Skills and meeting facilitation
  • Mobile Technology Aptitude Skills
  • Mobile Internet and Web Internet Skills
  • Attention to detail and Quality Assurance
  • Excellent problem solving skills
  • Excellent Proof-reading and QA skills
  • Excellent written and verbal communication and client facing skills
  • Excellent telephone skills and social etiquette
  • Good logic and time management skills
  • Project Management (advantageous)
  • Reports creation and Analytics
  • Must have technical / professional qualifications:
  • Matric essential
  • Relevant Qualification IT/BSc/Bcom (Web/Process Improvement/ Information Systems/Informatics/Computer Sciences)
  • Minimum of 3 years experience essential in a web/digital/telecoms or FinTech environment with exposure to:
  • - Javascript
  • - Web Page structures
  • - Basic ITIL Foundation
  • - Agile Methodologies
  • - SQL
  • - Reporting tools such as Qlikview /Adobe/Google Analytics
  • - Service Management tools such as Remedy/HP Service Desk

- Business requirements specification writing


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