Marketing Manager

Summary:

The Marketing Manager will be responsible for developing and executing marketing strategies tailored to both formal and informal markets. The ideal candidate will have strong negotiation skills, knowledge of social media platforms, basic graphic design skills, and the ability to collaborate with cross-functional teams to deliver impactful marketing campaigns.

Key Responsibilities:

- Understand the dynamics of formal and informal markets to tailor marketing activities for each segment.

- Conduct market research to identify trends, consumer behavior, and opportunities for growth.

- Develop and execute marketing plans and campaigns to achieve business objectives.

- Manage social media platforms, creating and implementing effective strategies to enhance brand presence and engagement.

- Monitor and analyze social media performance metrics to optimize campaigns and achieve KPIs.

- Collaborate with internal or external teams to produce compelling content, including graphics, videos, and written materials.

- Use basic graphic design tools to create or edit marketing materials as needed.

- Negotiate with vendors, partners, and influencers to maximize value and enhance marketing efforts.

- Establish and maintain strong relationships with external partners to support marketing initiatives.

- Work closely with sales, product development, and other departments to ensure cohesive marketing efforts.

- Plan and coordinate promotional activities, events, and campaigns, ensuring timely and successful execution.

- Track and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement.

- Monitor budget usage and ensure efficient allocation of marketing resources.

Qualifications:

- Bachelors degree in Marketing, Business Administration, or a related field.

- Minimum of 3 years of experience in marketing, preferably in a role that involved working with diverse market segments.

Skills and Competencies:

- Strong understanding of both formal and informal markets and the ability to design tailored marketing strategies for each.

- Proficiency in social media platforms and strategies for brand promotion and engagement.

- Basic knowledge of graphic design tools and techniques (e.g., Canva, Adobe Suite).

- Strong negotiation skills to secure favorable terms with vendors and partners.

- Ability to collaborate effectively with cross-functional teams and external stakeholders.

- Creative mindset to develop innovative campaigns.

- Analytical skills to measure campaign performance and derive actionable insights.