Job Openings #10381 - Marketing and Communications Executive, 28k - 30k, benefits

About the job #10381 - Marketing and Communications Executive, 28k - 30k, benefits

This role will be an A-Z Marketing role which will include aspects from digital & social media, events, sponsorships, PR and CRM and will work directly with the Head of Marketing, CRM Manager and the Senior Marketing Executive.

Responsibilities:

  1. Digital Marketing
  • Monthly social calendar.
  • Social Community management & Zendesk queries
  • Social budget management
  • Social listening report
  • Paid Ad copy & artwork
  • PPC
  • Display
  • SEO

2. Creative campaign & creative agency liaison

Assist the Senior Marketing Executive in day to day liaison with creative agency.

To include briefing/ ad development/ proofing of campaigns for review in advance of final approval process for all campaigns and external communications.

3. Media campaign & media agency liaison

Assist the Senior Marketing Executive in day to day liaison with media agency.

To include briefing/ media plan development of campaigns for review in advance of final approval process for all campaigns.



4. Campaign reporting and analysis

  • Share of Voice / Share of Market reporting on a monthly basis 
  • Share of Voice analysis reports from Media agency
  • Campaign performance report analysis with media agency
  • Sales campaign top end reports
  • Monthly PC/LCV Segment Reports
  • Monthly Invoice & budget tracking
  • Weekly Website stats report

5. Website Development and Maintenance

To include creation & design of new pages/ updating current pages/ launching new cars and updating specifications and pricing of current cars/ improve SEO. Maintain sliders/ local offers/ access/ main developer contact re: feed issues for Dealer websites.



6. Dealer Marketing Support

To include support for dealer local advertisement & campaign planning/ provide PPC & social recommendations and monthly calendars/ create Dealer marketing guides and best practice documents/ create, order and supply point of sale and demo decals.

7. CRM Support

To include support for dealer local advertisement & campaign planning/ provide PPC & social recommendations and monthly calendars/ create Dealer marketing guides and best practice documents/ create, order and supply point of sale and demo decals.


8. Sponsorship & Event Management

  • Sponsorships include FAI, Womens Mini Marathon, Tayto Park and many local sponsorships including Reservoir Cogs Cycling event.
  • Events include the National Plough Championship, WMM, Annual Dealer Conference, PR Events and many more.


9. PR Support

Manage the Press fleet/ organise and maintain the press bookings & calendar.

10. Internal Communications



Key Skills Required:

  • Hold a relevant 3rd level qualification.
  • Have social and digital media experience.
  • Knowledge on how to use Twitter, LinkedIn, Facebook and YouTube professionally.
  • Knowledge on Google products including Google Analytics and Google Ads.
  • Display excellent communication and interpersonal skills.
  • Possess a strong work ethic and the ability to work on their own initiative.
  • Be target driven, motivated and have the ability to meet deadlines within budget.
  • Be analytical and highly organised, with excellent attention to detail.
  • Be standards driven and process orientated.
  • Possess excellent IT skills with a good knowledge of website analysis and maintenance.
  • Be experienced in public relations.
  • Be proficient in Adobe InDesign, Dreamweaver and Photoshop.
  • A full, valid driving licence is required for this role.



Benefits:

  • Company laptop
  • Staff car purchase scheme
  • Pension contribution
  • Gym contribution
  • Unparalleled exposure and experience to learn within one of the worlds largest brands
  • On job training and development as required
  • Further education as required


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