Head of Marketing (food retail)

About the job

The ideal candidate is serving as the lead marketing executive. You will manage all marketing efforts including planning, research, advertising, communications, and public relations in line with our objectives.

Responsibilities

• Develop and implement comprehensive marketing strategies to achieve business objectives and targets, with a particular focus on leveraging delivery platforms to reach and engage target audiences effectively.
• Lead and manage all aspects of marketing campaigns, including advertising, promotions, events, and digital marketing initiatives, ensuring integration with delivery platforms where relevant.
• Conduct market research and analysis to identify consumer trends, competitive insights, and new opportunities for growth, including understanding how delivery platforms are shaping consumer behavior in the F&B or Retail sector.
• Oversee the creation of marketing collateral, including print materials, digital content, and social media assets, optimizing content for delivery platforms to maximize visibility and engagement.
• Manage the marketing budget effectively, allocate resources efficiently, and optimize marketing spend for maximum ROI across both traditional and digital channels, including delivery platform advertising and promotions.
• Build and maintain strong relationships with delivery platform partners, agencies, and vendors to support marketing activities, leveraging their expertise and insights to enhance campaign effectiveness.
• Analyze key performance metrics and marketing analytics to evaluate campaign effectiveness and optimize performance across delivery platforms, continuously refining strategies based on data-driven insights.
• Stay abreast of industry trends, emerging technologies, and best practices in marketing, with a particular focus on understanding the evolving landscape of delivery platforms and their impact on consumer behavior and marketing strategies.
• Provide leadership, guidance, and mentorship to the marketing team, fostering a culture of collaboration, creativity, and excellence in delivering integrated marketing campaigns across delivery platforms and other channels.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field. Master's degree preferred.
• Proven experience in marketing management, preferably in the F&B or Retail sector, with a strong understanding of delivery platforms and their role in modern marketing strategies.
• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing plans that leverage delivery platforms effectively.
• Demonstrated expertise in digital marketing, including SEO, SEM, social media, email marketing, and content marketing, with a focus on optimizing strategies for delivery platforms.
• Excellent communication, presentation, and interpersonal skills, with the ability to build and maintain strong relationships with delivery platform partners and stakeholders.
• Ability to lead and inspire a team, foster collaboration, and drive results in a fast-paced environment, with a focus on delivering integrated marketing campaigns across delivery platforms and other channels.
• Proficiency in marketing tools and platforms, including Google Analytics, CRM software, and social media management tools, with experience leveraging delivery platform analytics and advertising tools.
• Fluent in Thai and English.