Sales and Business Development Executive (Pet Food)

Job Overview: We are a dynamic and fast-growing company looking for a highly motivated Sales and Business Development Executive to take ownership of our Pet Food category. Your primary focus will be driving sales for our premium dry and wet cat food products, alongside other top-selling items. You will play a key role in expanding our market presence, managing key sales channels, delivering on sales targets, and building long-term trade partnerships. This role reports directly to the Head of Sales.

Key Responsibilities:

• Channel Expansion: Open new accounts and manage existing customers across 4 key channels: (1) Pet shops/dealers, (2) Modern trade/pet store chains, (3) Veterinary clinics/animal hospitals, and (4) Pet food wholesalers.
• Sales Strategy & Execution: Plan customer visit routes (call plans), negotiate trade terms, and close sales to meet monthly and quarterly targets.
• Drive Sell-in & Sell-out: Secure purchase orders (sell-in) while supporting retailers' offtake (sell-out) through effective merchandising, point-of-sale (POS) materials, and product training for store staff.
• Account Reactivation: Follow up with and revive inactive or lapsed accounts by identifying root causes (e.g., pricing, competition) and rebuilding trust.
• Cross-functional Collaboration: Work closely with the Product Development, Marketing, and Warehouse teams to tailor channel-specific promotions and ensure smooth logistics.
• Events Management: Manage and participate in key pet-related offline exhibitions and events (both B2B and B2C).
• Reporting & Market Intel: Track sales performance, analyze channel results, and gather vital market and competitor intelligence.
• Future Growth: Contribute to the distribution planning for a new cat food brand launch scheduled for 2027.

Qualifications:

• Bachelor's Degree in Business, Marketing, Finance, or a related field.
• 3-5 years of direct experience in Sales or Business Development.
• Bonus: Experience in the pet food industry, pet business, or FMCG is a strong advantage.
• Bonus: Established connections with pet trade retailers and dealers is highly preferred.
• Fluent in both Thai and English. (Chinese proficiency is a plus).
• Strong communication, negotiation, and relationship-building skills.
• Proficient in MS Excel and PowerPoint for reporting and presentations.
• Must have a personal car to facilitate client meetings and site visits.
• A genuine pet lover or pet owner is highly desirable!

Benefits & Compensation:

• Competitive base salary (Negotiable based on experience)
• Attractive sales incentive / commission based on performance
• Traveling allowance
• Phone allowance