Research & Insights Analyst

Social.Lab is where creative excellence meets digital performances

Hi, we are Ogilvy Social Lab.

The first part of our name is world-famous, and the second part, well yeah, that is becoming famous too.

We're a modern creative agency in every sense with a culture of curiosity, exploration and growth. We want to do more, to push harder for greatness. We're eager to redefine the boundaries of what advertising can be and how brands can reach new audiences, as technology reshapes our industry. Our growth plan is driven by offering our expertise to both local and international clients through a multi-market footprint.

All disciplines work together in our bright, open-plan office, with a friendly culture and creatively permissive environment. We cherish our entrepreneurial spirit and embrace the opportunity to rethink marketing and communications while challenging the status quo.

We are looking for a:

Research & Insights Analyst

YOUR MAIN RESPONSIBILITIES:

• Analyse social and digital data through a set of tools (Social Listening tools like Synthesio, Competitive Analysis tools like RivalIQ, Audience Analysis tools like Profiler or Global Web Index, Trends and Search Analysis tools like SEMrush or Social Lab Proprietary Tools, etc.) based on a client briefing.
• Develop custom approaches leveraging available data sets and technologies to deliver on actionable insights to inform strategic recommendations.
• Support planners in developing data-validated strategies bringing data richness to what consumers, communities or creators are saying, sharing and searching online.
• Design insightful reports and audits with strategic recommendations.
• Deliver high-quality service to local and international clients.
• Collaborate with WPP and external data providers.
• Participate in the creation of new, commercially viable data products.
• Client facing for the presentation of intelligence work.

YOUR TRACK RECORD SHOWS:

• 2 to 6 years of experience in Social/Digital/Search Data Analytics, Insights and Digital/Social Strategy (seniority level to be determined based on your background and experience).
• Strong research and analytical skills - understand how to apply qualitative and quantitative learnings and turn them into actionable insights.
• Comfortable using social and digital monitoring technologies such as Synthesio, Brandwatch, Meltwater, SEMrush, etc.
• Expert in the understanding of social media and established understanding of the wider digital communication landscape.
• Ability to work effectively, proactively and seamlessly amongst an integrated agency team.
• Eye for innovation and the next emerging platform or partner.

MUST-HAVE:

• Always-on social listening analysis and insights generation.
• Cultural tracking (including trends) and insights generation for always-on and campaign use.
• A strong understanding of today's social media landscape and internet culture (Social 3.0, culture-first, community and creators led, audience-first) and new channels codes.
• A strong understanding of Social media performance metrics/KPIs for both organic and paid media.
• Strong reporting and visualisation skills.

NICE-TO-HAVE:

• Dashboarding, data collection and data visualisation experience.
• Sprinklr expertise.
• Knowledge of customer research is a plus.

WE OFFER YOU:

• A full-time job within a growing and trendsetting agency.
• Global client portfolio.
• Attractive package and benefits.
• Continuous training and development.
• Career conversation and growing opportunities.
• Hybrid working policy.