Mid-Weight Conceptual Digital Copywriter

Ogilvy One is the Digital arm of Ogilvy South Africa.

Ogilvy One is the digital powerhouse of Ogilvy South Africa, where creativity meets technology to craft impactful relationships between brands and customers. Were on a mission to redefine the digital landscape by blending art and CRM science, making sure our work captivates, engages, and converts.

We are looking for a:

Mid-weight Conceptual Digital Copywriter

Were seeking a Mid-weight Conceptual Digital Copywriter with a storytellers heart and a technologists curiosity. Working alongside an Art Director, you'll ideate and develop creative concepts that seamlessly blend narrative, brand strategy, and the latest digital technologies. Your work will connect audiences through immersive experiences that use emerging platforms such as VR, NeRFs, and AI-driven personalization.

Beyond the written word, you'll craft story arcs, user journeys, and messaging that resonate deeply with audiences. Your ability to articulate complex ideas clearly and persuasively will be critical in helping clients envision the possibilities of creative technology.

Responsibilities

• Develop story-driven concepts that incorporate creative technology to deliver impactful digital experiences.
• Write compelling copy tailored for diverse digital platforms (e.g., social media, web, interactive installations) with a clear narrative arc.
• Collaborate on user journeys and scenarios that tie storytelling into digital ecosystems.
• Research emerging trends in creative tech and propose innovative solutions to enhance engagement and communication.
• Present ideas confidently to internal stakeholders and clients, translating tech-driven concepts into relatable narratives.
• Work with developers and designers to ensure messaging integrates seamlessly with interactive experiences.
• Craft scripts and messaging for immersive formats like VR experiences or AI-powered chat interfaces.

Skills & Experience

• Exceptional storytelling and creative writing skills, with an understanding of how narratives adapt to digital platforms.
• 35 years of experience in conceptual copywriting, with a portfolio showcasing examples of tech-integrated campaigns or experiences.
• Ability to research and apply knowledge of AR, VR, and AI to creative challenges.
• Familiarity with UX principles, user journey mapping, and CRM-driven personalization.
• Strong collaboration skills and a proactive, tech-savvy mindset.
• Financial experience is a plus.

Offer

• Full-time, hybrid work setup.
• Work on both local and global brands.
• Competitive salary and comprehensive benefits.
• Emphasis on ongoing learning, career development, and a collaborative culture that values creativity and impact.