Group Account Director - Consumer PR and Influence

As a Group Account Director, you lead large, complex projects and clients with a combination of strategic insight and hands-on execution, consistently demonstrating your ability to problem-solve and foster effective, fruitful working relationships with clients and colleagues. With a solid understanding of Consumer PR and Influence strategy, you ensure that your team is always aligned with strategic objectives while managing both large, multi-market campaigns and a portfolio of varying-sized accounts. Your experience includes directing teams to deliver award-winning work and establishing clear operational processes that drive growth and meet performance targets. Known as a trusted leader and a role model, you offer valuable guidance to team members while collaborating instinctively with partners across all communication channels. You bring deep industry knowledge and a strong network, integrating strategy and execution with exceptional project management, financial oversight, and business development skills. Your approach is defined by a commitment to upholding effective leadership, strategic problem-solving, and seamless collaboration across teams and markets.

Key responsibilities

• Oversee the day-to-day running of influencer campaigns and supporting managers and executives, from identification, creative, implementation and reporting.
• Design and define industry leading consumer and influencer strategy: recommend objectives, targets, action plan, calendar and budget.
• Aligning and collaborating with media, pr, social, brand activation, digital and all other stakeholders internal and external to deliver best in class campaigns for our clients.
• Nurturing client appropriate talent opportunities and nurturing relationships to help deliver the influencer program for clients.
• Strong financial acumen and stay informed about the financials of all projects you oversee and ensure the team meets agreed targets.
• Excellent planning and developing operational processes to improve business and team efficiencies.
• Lead and deliver creative and sell content solutions to internal stakeholders and clients.
• Responsible for overseeing day to day activations and providing oversight and council for junior support team.
• Provide senior council to clients, advising on industry developments as they occur and showing relevance for clients on the ground.
• Stay up-to-date with cultural/social trends and customers views and attitudes.
• Assists in the development of and participation in promoting our consumer and influencer offering across the business, including writing thought leadership and attending industry events.
• Leads on additional projects as required such as new business pitches, market reviews and competitive trends.

Team Leadership

• Lead, mentor, and develop a team of consumer and influencer marketing professionals.
• Foster a collaborative and results-oriented team environment.
• Drive career conversations and high performance while playing a supporting role within the team.

Must haves:

• Passion for influencer marketing with a minimum of 8 years experience in the field.
• Minimum of 3 years in a senior position
• The ability to remain optimistic under pressure.
• Good analytical skills and the ability to think strategically and creatively.
• Self-motivated, action-oriented and ambitious with a positive "can-do" attitude.
• A keen interest in all things social/PR/digital and an avid follower of relevant news & trends.
• Excellent communication, interpersonal, and presentation skills.

About our team
Were problem solvers. We don't just spot problems (that's the easy bit) we come up with smart, creative solutions.

Were active participants. We don't sit around assuming someone else will make something happen, were driven to get up and do it ourselves.

Were always hugely ambitious for the work. We live in divine discontent because we always believe and want more.

Were adaptable, not inflexible. That way were always open to explore new ideas, experiences and channels.

Were team players, not lone wolves. Because we'd be crazy not to make the most of the huge pool of talent around us. Plus, it's much more fun to work together.

We use our EQ, as well is our IQ. People who get people are so much better at their jobs, and nicer to be around.

If this sounds like a team you'd like to be part of, please get in touch.