Senior CRM Strategist

Ogilvy One is the Digital arm of Ogilvy South Africa.

We are focused on creating impactful relationships by design between our clients and their customers. We help companies drive sustainable growth and customer value through an unmatched understanding of brand and human behaviour while harnessing the power of innovation, design, data, and technology.

We are looking for a:

CRM Strategist Snr Level

We are looking for a CRM Strategist who is adept in understanding how brands win customers loyalty through connected experiences, with a focus on owned channels (i.e. email, push notifications) but an overall point of view on the entire consumer funnel and how 1PD can be leveraged across. You'll combine smart lateral thinking with the drive for effective results.

Role Overview

• An ability to connect thinking across touch points, brand, data, creative, content, and media. You'll join the strategy team, which delivers end-to-end solutions to help clients orchestrate their role, offering, audience, experience, platforms, and products. The successful candidate will therefore possess strong knowledge of CRM, customer experience, content, and data-driven & analytics solutions. The CRM Strategist will ensure highly innovative strategic thinking is applied to clients' digital plans.

• The CRM Strategist will be responsible for owning the CRM strategy for various brands, working with the team to achieve set Objectives & KPIs around engagement, loyalty, and business results. You will have direct ownership of loyalty strategies, contact plans & engagement strategies, and the digital experience, always with a data-driven approach.

• As part of your role, you need to be able to connect consumer, media, creative and digital strategies, and nurture the clients customer database from acquisition through to becoming loyal customers of the brand.

Responsibilities

• Develop and implement the CRM/loyalty strategy for brands.
• Create and maintain customer contact and engagement plans, that drive customers from inactive to engaged to loyal customers, driving brand & business results.
• Champion data-driven strategy, integrating behavioural principles & customer marketing analytics to the strategy.
• Develop a measurement strategy and ensure business impact for all CRM efforts.
• Develop the right expectations, manage stakeholders and own quality delivery.

Important Characteristics

To be successful in the role, the follow characteristic are required:

• Technical know-how (all CRM platforms, systems & software).
• A DIY attitude.
• High EQ.
• A sense of nurturing.
• Good communication skills.
• A deep passion for problem-solving.

Skills and Requirements

The ideal candidate would have the following software experience:

• Minimum 4-6 years of strategy experience in relevant digital and creative agencies consulting and client-side experience will also be a consideration
• Knowledge and implementation of end-to-end CRM & customer experience strategies, including customer research, strategy, vision, design and implementation.
• Demonstrable experience in a variety of strategic engagements with regional or global client brands in multi-cultural, multi-agency and network teams.
• Comfortable with behavioural principles and nudges, data analytics, insight generation, preparing briefs and briefing stimulus and able to coordinate the creative process with appropriate support from seniors.
• An analytical mind with deep market knowledge, able to make recommendations using various research sources, tools and analytics techniques to uncover insight.
• Strong track record transforming complex customer information from research and data insights into compelling mapped journeys.

Offer

• Full-time employment.
• Local and Global client portfolio.
• Attractive package and benefits.
• Continuous training.
• Career conversations and growth opportunities.
• Hybrid Work.