Mid-weight Copywriter

Creativity and Innovation

• Ability to think conceptually and brainstorm with team members.
• Demonstrate exceptional strategic thinking.
• Ability to understand and follow a brief and to provide a clear summary targeted at the relevant audience.
• Ability to write creatively and professionally for retail platforms (print, TV, radio, social media, etc) and target audiences in a manner that will appeal to and be understandable to them.
• Ability to stay curious and constantly strive to develop your skills and craft.
• Staying abreast of retail and general advertising best practices.
• Staying abreast of general advertising developments and trends.
• Staying up to date with developments within, and news relevant to client, and retail in general.

Maintaining a Standard of Excellence

• Planning effectively to work on several projects simultaneously to deliver on the day-to-day requirements of the organisation.
• Researching and developing content that's grounded in insights, data, organisational goals if relevant, and our clients' briefs and objectives.
• Optimising copywriting by adapting the way in which content is presented to best suit identified target audiences and retail platforms.
• Paying exemplary attention to detail to ensure that copy is factually correct and without grammatical and spelling errors.
• Careful proofreading when required of laid-out or relevant print copy (POS, strip ads, etc) to ensure the final content is without errors.
• Checking month-end and specialist catalogues together with the QA and design teams to ensure error-free copy and design elements that are aligned and consistent with the relevant style.
• Adhering and contributing to client copywriting guide, tone, and voice.
• Managing a system of filing and backing up of written collateral.
• Being open, honest, and timely with feedback to colleagues always with respect.
• Being open to constructive feedback from colleagues and using this to grow and improve as a writer.
• Carrying out all duties in accordance with Ogilvy and GO Advertising policies and standards.

Communication and Stakeholder Relationships

• Working both within a team but also independently as required.
• Ensuring effective communication with both internal and external stakeholders through good interpersonal skills.
• Promoting and maintaining good working and interpersonal relationships with management, colleagues, and external stakeholders.
• Working effectively and cooperatively with others to establish and maintain good working relationships that are mutually beneficial.
• Playing a role in creating and maintaining a positive environment where the differences of others are recognised, understood, and valued so that all can reach their full potential and maximise their contributions.

Deadline Management

• Liaising with the Senior Copywriter/Traffic/Client Services to ensure job deadlines are clearly established.
• Completing copywriting and proofreading within the required timeframes through self-management and proactive initiative.
• Providing ongoing feedback to relevant team members and other relevant internal and external stakeholders.
• Always ensuring priority job management.

Personal and Professional Development

• Taking responsibility for own personal and professional development.
• Ensuring that own behaviour is modelled and aligned to the Ogilvy and GO values.
• Keeping up to date with Ogilvy and GOs evolving policies and procedures.
• Actively participating as a member of a team to achieve goals.

Key Competencies:

• Taking Action: Capable of recognising the need for action, considering possible risks and taking responsibility for results.
• Decision-Making: Capable of making decisions timeously and taking responsibility for the consequences.
• Managing Self: Capacity to plan, organise and control own work environment by setting appropriate priorities and achieving set objectives within a given timeframe.
• Customer Focus and Service Delivery: The capacity to identify and respond to the needs of internal and external customers.
• Adapting and Responding to Change: Capable of supporting change initiatives and managing own reaction to change.