Culture Specialist/ Insights Analyst

Ogilvy Johannesburg is seeking a passionate and data-driven advertising Culture Specialist/ Insights Analyst to head up Ogilvy's Culture Engine. The role is a critical contributor to Ogilvy Groups delivery engine that drives Impact across all our clients and new business processes.

This role is a unique blend of analytical rigor and street smarts, requiring someone who can translate data insights into actionable strategies that resonate with our target audiences. You will be instrumental in optimizing our advertising campaigns and shaping the cultural narrative around our brands and clients.

The role requires a self-starter that can run and grow their own business unit, including mentoring of junior resources.

• Strategic Responsibilities:

• Bring to life the culture engine and develop culture marketing strategies in line with company requests and deliverables
• Stay up-to-date on current cultural trends, memes, and social conversations relevant to our target audience.
• Identify opportunities to leverage cultural insights to create more engaging and relevant advertising campaigns.
• Full project management of culture activities from study design, fieldwork, insights analysis and packaging
• Collaborate with various Opcos and stakeholders to ensure that advertising campaigns are culturally sensitive and aligned with our brand values.

• Planning and Ideation:

• Deliver unique insights and concepts through rich data and insights informed signals
• Put insights at the heart of the organisations delivery by collaborating with multiple stakeholders, creatives, planners and client service teams
• Consistently develop insightful projects that drive thought leadership and Impact in the agency, clients and industry
• Align project budgets, outcomes and deliverables with internal stakeholder requirements
• Develop efficient ways of working for effective project management and delivery

• Culture Engine:

• Act as a champion for insights-driven decision-making within the organization.
• Educate and empower other teams on how to use insights to improve their work.
• Foster a culture of experimentation and continuous improvement
• Maintain relationship with a large network of culturally plugged resources and contacts to tap into (consumers of interest, cultural shapers, influencers etc)

• Data Analysis & Reporting:

• Analyse advertising campaign performance across various platforms to identify trends, patterns, and opportunities for improvement.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) such as impressions, clicks, conversions, cost per acquisition (CPA), and return on ad spend (ROAS).
• Use of social listening tools for sentiment tracking, reporting, consumer and competitor analysis

Qualifications:

• Bachelor's degree in Marketing, Statistics, Business Analytics, or a related field.
• 2+ years of experience in advertising data analysis or a related role.
• Strong analytical skills and experience with social and sentiment tracking tools
• Proficiency in advertising platforms such as Google Ads, Facebook Ads, and programmatic platforms.
• Experience with web analytics tools such as Google Analytics.
• Excellent communication and presentation skills.
• A passion for understanding and leveraging cultural trends.
• Ability to work independently and as part of a team.
• Strong problem-solving skills and a proactive approach.

Specific Skills (Beneficial):

• Experience as a culture hunter/ trend analyst and/or spotter
• Experience in developing and packaging insights for brands
• Experience with data visualization tools (e.g., Tableau, Power BI).
• Experience with social listening tools.
• Excellent in relationship building and maintenance with culture shapers and creators
• Team player with a can-do attitude