Freelance PR&I Social Account Manager

We are seeking an experienced Social Media Account Manager who lives and breathes social culture and understands the evolving social media landscape. This individual will combine strong client service expertise with a strategic, social-first mindset, translating brand objectives into meaningful social experiences that drive engagement, relevance, and business impact.

The ideal candidate is passionate about building trusted client relationships and developing insight-led social campaigns rooted in audience behaviour, cultural trends, and platform innovation. They will have a deep understanding of content development, social listening, community engagement, analytics, and performance optimisation, with the ability to identify opportunities at the intersection of brand, culture, and conversation.

Responsibilities:

Lead the day-to-day management of client accounts, partnering closely with the Social Media Account Director to deliver culturally relevant, social-first work that drives impact.

o Coordinate and lead brand social media campaigns from brief to delivery, ensuring seamless execution across creative studio, content team and client services to manage timelines, delivery of work.

o Build strong, trusted relationships with clients and internal teams, acting as a strategic partner and advocate for social-first thinking and culture-led impact.

o Collaborate with the brand's owned dedicated Community Manager to develop monthly content calendar that outlines high engagement content tactics, cultural moments, platform updates, and evolving client priorities to foster an eactive online community for the brand.

o Ensure the overall account health in collaboration with the Social Media Account Director by updating status trackers with developments across key deliverables based on scope of work and agreed timelines.

o Identify strategic social listening opportunities for brands to participate in meaningfully in relevant culture-led conversations and optimise the brand's online reputation

o Develop insight driven and detailed social media report using AI empowered tools and platform business suite to outline the brand's overall performance against the set KPIs.

Qualifications

· 3 plus years' experience in social media and account management driven by social-first and culture-led thinking

· Client relationship building and maintaining

· Able to work within a cross functional team (Creative studio and Influence)

· Ability to work with the speed of culture by being agile

· Content Creation in various formats

· Relevant social media tool