Social Media Manager

SOCIAL MEDIA MANAGER

Job Summary A social media manager develops and executes social media strategies to build brand awareness, engage audiences, and drive business objectives across various social platforms.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with business goals
• Create, curate, and schedule engaging content across platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.)
• Monitor social media channels and respond to comments, messages, and mentions in a timely manner
• Analyze performance metrics and prepare regular reports on social media ROI and engagement
• Stay current with social media trends, algorithm changes, and best practices
• Collaborate with marketing, design, and content teams to ensure brand consistency
• Manage social media advertising campaigns and budgets
• Build and maintain relationships with influencers and brand partners
• Handle crisis communication and reputation management on social platforms
• Conduct competitor analysis and market research

Required Qualifications

• Bachelor's degree in Marketing, Communications, or related field
• 2-3 years of experience in social media management or digital marketing
• Proficiency with social media management tools (Hootsuite, Buffer, Sprout Social)
• Strong understanding of social media analytics and advertising platforms
• Excellent written and verbal communication skills
• Creative mindset with attention to detail
• Knowledge of graphic design tools (Canva, Adobe Creative Suite) is a plus

Preferred Skills

• Experience with paid social advertising
• Photography and basic video editing skills
• Understanding of SEO and content marketing principles
• Crisis management experience