A leading iGaming Digital Marketing Agency is looking for a Campaign Manager. This position will be responsible for planning and coordinating effective campaigns for customer acquisition initiatives stemming from data mining list capture (Direct Mail, Digital Ads, V2T, E-Marketing, Short-Messaging etc)

Campaign Manager duties and responsibilities:

A Campaign Managers primary duty is to ensure marketing campaigns are executed on time and on strategy to achieve their objectives. The CM will work with the Creative team and Reporting/Analytics team to create, execute and monitor the performance of campaigns and provide the necessary resources required to meet campaign objectives.

Key responsibilities include:

• Developing campaign briefs that define overarching consumer marketing objectives and messaging strategies.
• Coordinating with creative teams and the Project Manager to ensure the on-time delivery of creative materials and content.
• Collaborating with Directors and the Reporting/Data Analytics team to produce performance reports and establish business goals and KPIs.
• Supervising the execution, monitoring, and measurement of data-mining campaigns to evaluate their success.
• Ensuring campaign implementation adheres to organizational brand guidelines.
• Compiling regular performance reports in collaboration with the Reporting and Analytics team to optimize ROI.
• Utilizing data and feedback from past projects to improve future campaigns.
• Planning and coordinating project timelines and milestones with the Art Director, and reporting progress to senior management and stakeholders.
• Preparing teams for key checkpoints.
• Acting as the gatekeeper for incoming creative requests and outgoing assets.

Campaign Manager skills and qualifications:

The ideal Campaign Manager will possess strong communication abilities and a solid foundation in marketing strategy. They will also demonstrate relevant work experience and project management skills.

Key qualifications include:

• Strong English language and writing skills.
• In-depth knowledge of North American sports.
• A passion for and understanding of data capture.
• A college degree or higher in communication, digital marketing, or a related field.
• 5+ years of relevant job experience.
• Strong problem-solving abilities.
• Exceptional communication and project management skills.
• The ability to manage multiple campaigns simultaneously.