Job Summary:

The specialist will be responsible for developing and implementing marketing campaigns tailored to our online casino customers. This includes creating campaign concepts, defining target audiences, and setting clear objectives. The specialist will also monitor and analyze the performance of each campaign, using data to inform decisions and optimize for better results.

Responsibilities:

1. Campaign Development and Execution: Develop and execute marketing campaigns aimed at customer acquisition, retention, and engagement. This includes creating campaign concepts, defining target audiences, and overseeing the execution of the campaign

2. Performance Tracking: Monitor and analyze the performance of each campaign, using data to inform decisions and optimize for better results. This includes tracking key metrics such as customer engagement, conversion rates, and ROI.

3. Customer Retention: Develop strategies to increase customer retention and loyalty, such as personalized offers, loyalty programs, or exclusive events.

4. Collaboration: Collaborate with other teams (such as the design, copywriting, and product teams) to ensure campaigns align with brand guidelines and meet business objectives.

5. Market Research: Stay up-to-date with industry trends and competitor activities to inform campaign strategies.

6. Compliance: Ensure all campaigns comply with company standards.