Head of Social Media

We are working with a FinTech company, and as part of their continued growth, NodeFlair has been engaged to search for a Head of Social Media / Social Media Manager to join their Singapore team.

The package is competitive at SGD 96k-120k / year (excluding bonus).

Role Overview:
We are seeking a Head of Social Media to drive the companys social media strategy, building and managing the brands presence across platforms such as YouTube, Facebook, LinkedIn, and Twitter. The role will focus on developing social media campaigns to increase traffic, engagement, and customer acquisition while aligning with the companys business growth and marketing goals.

Key Responsibilities:

• Develop and implement social media strategies that align with business growth and marketing objectives, optimizing content across channels.
• Manage the company's social media presence across multiple platforms.
• Create and execute campaigns, crafting high-quality, shareable content (written and visual) for social media.
• Collaborate with internal teams to execute viral social media campaigns and manage promotions.
• Track and analyze social media performance (KPIs, ROI), adjusting strategies to drive innovation and growth.
• Engage with discussions on social media, driving conversions and audience connection.
• Uphold branding standards across social media platforms, ensuring consistency with internal departments like marketing, design, and PR.
• Stay updated on social media trends, techniques, and best practices to enhance efforts.
• Build relationships with external partners to expand brand reach.
• Provide feedback to internal stakeholders based on user interactions.

Requirements:

• Minimum 3 years of experience, preferably in Fintech or Tech sectors.
• Proven ability to use social media for brand building and organic engagement leading to business growth.
• Exceptional storytelling skills, with an ability to craft narratives for social media.
• Fluency in English and Chinese, with strong communication skills.
• Strong stakeholder management abilities.
• Innovative and strategic thinking with a strong grasp of social media trends.

Desired Attributes:

• Growth mindset, adaptability, and resilience.
• Self-starter with initiative and resourcefulness in problem-solving.
• Strong communicator with the ability to influence and inform stakeholders.

Interested applicants, please contact Ayla at ayla@nodeflair.com for a confidential discussion.

EA License No: 19S9830