Head of Marketing

We are working with a leading FinTech company, and as part of their continued growth, NodeFlair has been engaged to search for both a Head of Marketing to join their Singapore team.

The package is competitive at SGD 120k-168k / year (excluding bonus).

Mission:
Lead brand growth, acquisition, and retention strategies across all platforms. Focus on customer-centric, data-driven approaches to scale reach, awareness, and conversions. Manage a team executing omni-channel campaigns in Organic, Performance, Brand, Design, CRM, Social, and Content Marketing.

Responsibilities:

• Align marketing strategy with business objectives, identifying growth opportunities.
• Ensure marketing excellence, achieving financial and demand generation targets.
• Oversee marketing P&L and cross-functional synergy in Organic, Acquisition, and Retention.
• Lead and mentor the marketing team.
• Drive innovation and leverage data for segmentation, targeting, and activation.
• Collaborate with Product and Tech teams on growth strategies.
• Manage stakeholder relationships and identify emerging trends and partnerships.

Requirements:

• 8-10 years of experience, preferably in the digital space.
• Experience leading and developing multi-functional teams.
• Proven success in executing multi-functional marketing strategies, particularly in acquisition marketing (organic and performance).
• Strong background in growth and product marketing.
• Demonstrated leadership, people management, and cross-functional collaboration skills.
• Multi-market experience is a plus.

Cultural Fit:

• Traits admired: Hungry, Humble, and Smart.
• Values: Teamwork, solving for the customer, personal growth, ownership, and challenging the status quo.

Interested applicants, please contact Ayla at ayla@nodeflair.com for a confidential discussion.

EA License No: 19S9830