Brand Marketing Assistant Manager (Haus Life)

Responsibilities:

Product Strategy & Development:

• Develop Brand Concept which includes brand identity, mood & tone, brand positioning and product offerings.

• Provide strategic insights to guide product roadmap decisions, ensuring market relevance and competitive differentiation.

• Conduct consumer research to gather insights on product preferences, pain points, and emerging trends.

• Define go-to-market strategies for new product launches, including messaging, positioning, and promotional plans.

• Monitor product performance and feedback, recommending adjustments to improve appeal and market fit.

• Work closely with category teams to develop product training materials and support tools.

Brand Strategy & Development:

• Develop and execute comprehensive marketing plans to establish and enhance brand positioning.

• Define and maintain consistent brand messaging across all marketing channels.

• Conduct market research to identify trends, consumer needs, and competitive landscape.

• Plan and execute multi-channel marketing campaigns, including digital, social media, PR, and retail.

• Collaborate with creative teams to produce engaging content that aligns with brand identity.

• Monitor and analyze campaign performance, optimizing strategies for better ROI.

Qualifications:

• Bachelors degree in Product Design with Marketing Background or a related field.

• Minimum 4 years of experience in brand marketing, product design, preferably in the furniture, lifestyle, or consumer goods industry.

• Proven track record of developing and executing successful brand campaigns.

• Strong understanding of digital marketing, social media, and analytics tools.

• Exceptional communication, creativity, and project management skills.

• Ability to thrive in a fast-paced, startup environment.