Regional Growth Marketing

Responsibilities:

• Develop and execute Thailand’s strategic province and other cities growth marketing strategies to drive customer engagement, acquisition, conversion and retention.

• Analyze regional market trends, customer behaviors, and competitive landscapes to identify growth opportunities.

• Lead integrated marketing campaigns, including digital marketing, brand communications and O2O marketing.

• End-to-End working process and Cross-functional collaboration with Home Solutions, marketing and category management and other relevant business operations.

• Optimize marketing performance through data analytics, A/B testing, and marketing automation tools.

• Manage marketing budgets and ensure cost-effective customer acquisition strategies.

• Develop partnerships and collaborations to expand brand reach and market penetration.

• Measure and report on the success of marketing initiatives, providing insights and recommendations for continuous improvement.

Qualifications:

• Bachelor's degree in marketing, communication, BBA, or related fields

• Minimum 3-4 years of work experience with e-commerce, project leads, business development or related fields

• Experience in market expansion, market analysis and business development strategies will be an added advantage.

• Result-oriented attitude and a record of initiating projects and activities

• Flexibility to quickly adapt to changing customer and business needs

• Flexibility in working across functions based on the effectiveness of campaigns

• Proficiency in Microsoft Office (especially Excel and PowerPoint)

• Teamwork, positive attitude, pleasant and energetic personality, and service mindedness