Dealer Principal (DP) - Automotive

DEALER PRINCIPAL – AUTOMOTIVE RETAIL GROUP

Johannesburg, Gauteng

A well-established automotive retail group is seeking an experienced Dealer Principal to take full leadership of a high-performing passenger vehicle dealership.

This role is responsible for the overall operational leadership, performance, and growth of the dealership, ensuring strong alignment with OEM standards, group expectations, and customer service excellence.

The successful candidate will be a proven dealership leader with the ability to manage all departments within a franchised passenger vehicle environment and drive sustainable business performance.

Minimum Requirements

• Matric (Grade 12) essential

• Tertiary qualification in Business, Management, or related field (advantageous)
• Minimum 3+ years' experience as a Dealer Principal within a franchised passenger vehicle dealership

• Strong OEM dealership experience (passenger vehicles essential)

• Proven ability to manage full dealership operations, including sales, aftersales, parts, and F&I
• Strong understanding of OEM standards, compliance, and dealership processes

• Track record of leading teams and improving dealership performance

Skills & Competencies

• Strong leadership and people management ability

• Solid dealership operational management experience

• Strong commercial acumen within a retail motor environment

• Ability to drive sales performance and operational efficiency

• Customer-centric approach with strong CSI focus

• Ability to work under pressure in a target-driven environment

• Strong communication and decision-making skills

• High level of accountability and integrity