Marketing Manager Automotive Industry (Africa Expansion)

Marketing Manager Automotive Industry (Africa Expansion)

Location: Johannesburg 

Salary: R45 000- R60 000 + Benefits

Are you a strategic and results-driven Marketing Manager with experience in the automotive retail or commercial vehicle industry? Our client is seeking a dynamic marketing professional to lead brand growth and sales expansion across Africa.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies to increase brand awareness and drive sales across African markets.
• Graphic Design Create visual materials for marketing campaigns, including digital ads, brochures, and social media content.
• Implement and manage various marketing approaches, including:
• Retail Marketing Promotions, point-of-sale materials, showroom activations to boost dealership sales.
• B2B & Fleet Marketing Targeting fleet buyers and businesses with tailored campaigns.
• Digital Marketing Websites, email campaigns, SEO, paid media strategies beyond social media.
• Event & Sponsorship Marketing Planning trade shows, exhibitions, and sponsorships to enhance brand visibility.
• Content & Brand Storytelling Creating engaging campaigns to build customer loyalty and trust.
• Strategic Partnerships & Trade Marketing Collaborating with industry partners and suppliers to strengthen brand positioning.
• Identify new market opportunities and implement campaigns tailored to diverse African audiences.
• Collaborate closely with sales teams to drive lead generation and increase sales conversions.
• Manage brand positioning, promotional activities, and campaign rollouts across multiple African regions.
• Conduct market research to understand consumer behavior, industry trends, and competitive positioning.
• Establish and maintain strong relationships with industry stakeholders and trade partners.
• Oversee marketing budgets, ensuring ROI-driven execution across multiple platforms and strategies.

Requirements:

• ️ Marketing Degree (Essential)
• ️ 5+ years of experience in a marketing role within automotive retail or commercial vehicles.
• Expertise in graphic design and content creation. 
• ️ Marketing across the African continent (Advantageous)
• ️ Expertise in commercial vehicle marketing or the automotive industry
• ️ Expertise in both traditional and digital marketing strategies beyond just social media.
• ️ Strong understanding of B2B and B2C marketing within the automotive sector.
• ️ Ability to analyze data, optimize campaigns, and drive measurable results.
• ️ Excellent communication, negotiation, and project management skills.

Why Join?

Lead the African market expansion for a reputable organisation.

Work in a fast-growing, dynamic environment.

Drive impactful marketing campaigns shaping the future of automotive sales in Africa.

Apply Now! If you have the expertise and passion for marketing in the  automotive industry, we want to hear from you!