JOB VACANCY | New Vehicle Sales Manager – Johannesburg

Are you an experienced New Vehicle Sales Manager with a proven track record within a high-volume franchised dealership?

An established motor dealership in Johannesburg is seeking a commercially driven and results-focused New Vehicle Sales Manager to lead its new vehicle sales department.

This position requires a strong dealership sales leader who can drive volume, profitability and market share while developing a motivated and accountable sales team.

Key Responsibilities

• Lead and manage the New Vehicle Sales Department to achieve monthly and annual sales targets.
• Manage, coach and develop the sales team to maximise individual and departmental performance.
• Drive new vehicle sales volumes, gross profit and overall departmental profitability.
• Monitor daily, weekly and monthly sales performance against targets.
• Implement sales strategies to increase market penetration and dealership performance.
• Manage stock levels, vehicle ageing and stock turn effectively.
• Ensure effective lead management, prospecting and follow-up across the sales team.
• Monitor conversion ratios and implement corrective action where performance falls below target.
• Drive manufacturer and dealership campaigns, incentives and sales initiatives.
• Maintain strong relationships with the OEM, customers and internal dealership departments.
• Ensure compliance with dealership and manufacturer standards, processes and reporting requirements.
• Work closely with the F&I, Used Vehicle, Marketing and Aftersales departments to maximise sales opportunities.
• Conduct regular sales meetings, individual performance reviews and coaching sessions.
• Manage customer satisfaction and ensure a high standard of service throughout the sales process.
• Analyse sales results, market trends and competitor activity to identify opportunities for growth.

Minimum Requirements

• Minimum 3–5 years' experience as a New Vehicle Sales Manager within a franchised motor dealership.
• Strong high-volume dealership experience is essential.
• Proven track record of achieving and exceeding new vehicle sales targets.
• Demonstrated experience managing and developing a successful vehicle sales team.
• Strong understanding of dealership sales operations, stock management, gross profit and sales KPIs.
• Excellent leadership, negotiation and communication skills.
• Strong commercial and financial understanding.
• Ability to operate effectively in a fast-paced and target-driven dealership environment.
• Valid South African driver's licence.

Candidate Profile

We are looking for a strong sales leader who is highly driven, commercially minded and comfortable operating in a demanding volume dealership environment.

You should be able to demonstrate measurable success in vehicle sales volumes, team performance, gross profit, market share and departmental profitability.

Only candidates with recent or current dealership experience will be considered.

Only South African citizens are eligible for this position.

Location: Johannesburg
Industry: Automotive Retail / Motor Dealership
Position: New Vehicle Sales Manager