Digital Marketing Specialist (Social Media)

Position Title: Digital Marketing Specialist (Social Media)

Overview:

We are seeking a seasoned and results-oriented Digital Marketing Specialist to join our dynamic marketing team! In this role, you will be crucial in managing creative content, overseeing campaign performance, planning and allocating budgets, strategizing ads and content, and developing retention and reactivation strategies.

Job Responsibilities:

1. Creative Content Management:

- Create and oversee daily banners and engaging video content.

- Manage content and campaigns across official social media accounts.

2. Campaign Performance Oversight:

- Monitor and enhance the performance of branding and acquisition ads.

- Provide regular performance reports and weekly insights.

3. Budget Planning and Allocation:

- Develop and execute budgeting plans for marketing campaigns.

- Allocate budgets effectively across different channels to maximize return on investment (ROI).

4. Strategic Ads and Content Planning:

- Plan and run advertising campaigns in alignment with business goals.

- Work with the content team to ensure a consistent brand voice.

5. Retention and Reactivation Strategies:

- Develop engaging content for email and SMS campaigns.

- Monitor the success of retention efforts and adjust content strategies as needed.

Job Requirements:

Experience:

- A Diploma/Advanced/Higher/Graduate Diploma, Bachelors Degree/Post Graduate Diploma/Professional Degree in Marketing, Mass Communication, or Advertising/Media.

- At least 2 years of experience in strategizing and optimizing paid media across channels like Facebook/Instagram, AdWords, YouTube, and other third-party platforms.

- Proficiency in Adobe Photoshop and Adobe Premiere.

Competencies:

- Strong analytical, budgeting, and reporting abilities.

- Proficient in social media platforms and advertising tools.

- Excellent communication and collaboration skills.

- Awareness of trends in the entertainment industry.

Job Highlights:

1. Receive a 13th-month salary and a range of attractive benefits.

2. Earn performance bonuses based on your achievements.

3. Benefit from bi-annual performance reviews to track your progress.

4. Engage in a culture that supports learning and career growth.

5. Gain exposure to global markets.