Marketing Manager

Location : Chino Roces, Makati

Reports to : Owner/ General Manager

Schedule : Onsite Mondays to Fridays, 9am- 6pm (Flexible)

Job Overview:

We are seeking a creative and results-driven Marketing Manager to oversee all marketing operations for our client in the F&B business. The ideal candidate will be responsible for developing and executing marketing strategies to boost brand awareness, attract new customers, and retain loyal patrons. You will manage campaigns, social media, events, and partnerships to ensure consistent growth and an outstanding dining experience for our client's guests.

Key Responsibilities:

Strategy Development:

• Develop and implement a comprehensive marketing plan aligned with the restaurant's business goals, focusing on customer acquisition, engagement, and retention.

Digital Marketing & Social Media:

• Manage the restaurants online presence, including website, social media platforms (Instagram, Facebook, TikTok, etc.), and online review platforms (Yelp, TripAdvisor, Google Reviews).
• Create content calendars, coordinate photography and videography, and post engaging content to attract and interact with customers.

Brand Management:

• Ensure the restaurant's branding and messaging are consistent across all channels. Collaborate on menu designs, promotional materials, and the overall customer experience.

Promotions & Campaigns:

• Plan and execute marketing campaigns, seasonal promotions, and special events (e.g., holidays, new menu launches). Track the performance of promotions and adjust strategies as needed.

Partnerships & Events:

• Build relationships with local businesses, influencers, and media to promote the restaurant through collaborations, sponsorships, and community events.

Analytics & Reporting:

• Monitor and report on key performance metrics, such as social media engagement, foot traffic, reservations, and sales. Use data insights to refine strategies for better ROI.

Customer Engagement:

• Drive loyalty programs and implement feedback mechanisms to maintain high customer satisfaction. Respond to online reviews and manage customer communications.

Budget Management:

• Oversee the marketing budget, allocating resources efficiently to maximize impact and return on investment.

• Ad hoc tasks as required/assigned.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field, from a reputable university.
• At least five (5) years proven experience as a Marketing Manager, preferably in the F&B, hospitality or restaurant industry.
• Strong understanding of digital marketing tools, including SEO, social media marketing, and content creation.
• Creative thinker with a data-driven approach to problem-solving.
• Excellent communication and project management skills.
• Familiarity with graphic design tools and basic video editing skills are a plus.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Knowledge of restaurant management systems and POS software is a plus.

Preferred Skills:

• Proficiency in graphic design and video editing tools is a plus (e.g., Canva, Photoshop, Adobe Creative Suite).
• Experience working with influencers or food bloggers.
• Knowledge of local markets and competitor trends.

Company Benefits:

• Monthly service charge

• Vacation and sick leaves

• HMO upon regularization