Position: Business Development Specialist 
Company: Nexera Design Group
Location: Pakistan
Job Type: Full-time (Remote/On-site)

Job Overview:

As a Sales Development Representative, you will be responsible for identifying and qualifying leads for the sales team. You will initiate contact with potential customers, nurture relationships, and gather key information to determine their interest and fit for our products or services. Your goal is to create opportunities for the sales team to further engage and convert leads into customers.

Job Responsibilities:

Prospecting:
- Research and identify potential leads within target industries, verticals, or demographics.
- Utilize various tools and platforms such as LinkedIn, industry databases, and lead generation software to build prospect lists.
- Analyze market trends and competitor activity to identify new opportunities.

Outreach:
- Craft personalized messaging tailored to the specific needs and pain points of each prospect.
- Conduct outbound calls, emails, and social media outreach to initiate contact with leads.
- Utilize email automation tools to streamline outreach while maintaining a personalized touch.

Qualification:
- Engage leads in meaningful conversations to understand their challenges, goals, and buying criteria.
- Use qualifying questions to assess the prospect's fit for our products or services and their readiness to engage with the sales team.
- Determine the prospect's budget, decision-making authority, and timeline for purchase.

Lead Nurturing:
- Build rapport and credibility with leads by providing valuable insights, resources, and solutions to their challenges.
- Follow up with leads at regular intervals to maintain communication and keep our company top-of-mind.
- Customize outreach strategies based on the prospect's preferred communication channels and timing.

Collaboration:
- Coordinate with the sales team to schedule appointments, demos, or meetings with qualified leads.
- Provide detailed background information and insights on qualified leads to facilitate productive sales interactions.
- Act as a liaison between the prospect and the sales team to ensure a smooth handover and transition.

Data Management:
- Maintain accurate and up-to-date records of all lead interactions, including notes from conversations, emails exchanged, and follow-up activities.
- Regularly update the CRM system with lead status changes, updates on prospect information, and next steps.
- Generate reports and dashboards to track key performance metrics such as lead conversion rates, pipeline velocity, and revenue generated.

Performance Metrics:
- Meet or exceed monthly and quarterly quotas for lead generation, qualification, and conversion.
- Track and analyze key performance indicators (KPIs) such as outbound call/email activity, response rates, and conversion rates.
- Continuously optimize outreach strategies and processes based on performance data and feedback.

Requirements:

1. Bachelors degree in business administration, Marketing, or related field.
2. Proven experience in sales, customer service, or a related role.
3. Excellent communication and interpersonal skills.
4. Strong organizational and time management abilities.
5. Familiarity with CRM software (e.g., Salesforce, HubSpot) is a plus.
6. Ability to thrive in a fast-paced, target-driven environment.
7. Must have experience in Cold calling.