Job Openings GTM Lead

About the job GTM Lead

GTM LEAD- VIETNAM



About The Company:

Our client is a fast-growing AI-native Educational Platform services backed by board members and founding team leaders from top global tech companies. with 15M+ monthly views, USD 1M+ booked revenue, and a high-velocity content engine, they are looking for the next leader to lead the Marketing Strategy & Funnel Management of the company.

What We Are Looking For

1. Content-Centric, Creator-Level Marketer (Vietnamese)

  • Able to build and execute content maps end-to-end.

  • Deep experience producing and scaling short-form content for TikTok, Reels, YouTube Shorts, or comparable platforms.

  • Strong intuition for Vietnams attention culture and content pull factors.

2. Full-Funnel Performance Ownership

  • Proven capability to analyze and optimize the entire marketing funnel.

  • Comfortable interpreting dashboards, identifying bottlenecks, and turning signals into experiments.

  • End-to-end analytical capability: from data extraction insight generation execution.

3. Hands-On Operator, Not Just a Manager

  • Has personally run high-impact campaigns in a tech or consumer Internet environment.

  • Prior track record in performance marketing, user acquisition, and rapid A/B experimentation.

  • Not looking for traditional brand managers or SEO-heavy profiles.

4. Strong Tech, Startup & B2C Experience

Ideal profiles include:

  • Former Head of Marketing, Growth Lead, or Senior Performance Marketer in a tech-driven company.

  • Experience with B2C, high-scale funnels, and fast iteration cycles.

  • Backgrounds from EdTech, e-commerce, short-form content platforms, or startups preferred.

  • Exposure to high-scale ecosystems like TikTok or Shopee is a plus.

5. Mentorship Ability

  • Can guide and elevate existing team members.

  • Lays foundational capability before future team expansion.

Key Responsibilities

  • Build and own Vietnams content strategy (formats, cadence, narrative, content map).

  • Lead full-funnel performance management and KPI ownership.

  • Analyze dashboards and data sources to deliver actionable improvements.

  • Run performance experiments; manage media allocation efficiently.

  • Develop structured KPI frameworks for the marketing function.

  • Collaborate closely with Product for data interpretation and prioritization.

  • Strengthen the creator and influencer ecosystem across platforms.

  • Mentor individuals as the function scales.




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