Viral Written Lead

Role Overview

This role is for someone who writes with clarity, speed, and impact not just viral Threads or witty captions, but writing that shifts perception, drives engagement, and influences conversion. You will own the company's core written narratives across social platforms and campaigns, and you'll work closely with senior operators who have scaled global creative systems.

This environment is extremely fast-paced, demanding, and ideal for someone who wants accelerated exposure and mastery at a young age.

Ideal Profile

You'll fit well if you:

• Write quickly and clearly, with a strong grasp of what makes audiences stop scrolling.

• Balance storytelling with performance metrics you care about both emotion and conversion.

• Want to grow in a team that treats content as a growth engine, not decoration.

• Thrive in an environment where speed, testing, and iteration are daily habits.

Key Responsibilities

• Lead all written content across Threads, Facebook, and campaign scripts.

• Continuously test, rewrite, and refine content to develop scalable writing systems.

• Work closely with GTM and Product teams to ensure narrative alignment across growth touchpoints.

• Build reusable frameworks from what works and what doesn't.

Work Environment

• Onsite role based in Ho Chi Minh City.