Viral Content Lead

Role Overview

This is a leadership role for someone who already has a track record of creating viral short-form content not by luck, but through a deep understanding of creative systems, retention mechanics, and strong storytelling. You will own video direction across TikTok, Reels, and Shorts, partnering closely with the Go-to-Market team and working directly with an international founding team.

The environment is extremely fast-paced, performance-driven, and built for people who want rapid growth and exposure.

Ideal Profile

Youll be a strong fit if you:

• Have produced videos that consistently achieve high traction, backed by clear creative logic.

• Can lead a small content crew end-to-end, from concept script shoot editing publish, within tight cycles.

• Enjoy building and refining systems that scale content output, not just making individual videos.

• Want direct mentorship from operators with global experience scaling creative frameworks.

Key Responsibilities

• Build and lead the companys short-form video engine.

• Create, test, and refine new playbooks for viral content.

• Convert wins and failures into repeatable frameworks.

• Work cross-functionally with GTM teams to ensure integrated distribution across all channels.

Work Environment

• Onsite role based in Ho Chi Minh City.

Why This Role Matters

• Direct access to an international founding team (ex-top global universities).

• Mentorship from global growth leaders who have scaled brands with massive audience reach.

• Competitive base salary + KPI bonuses.

• High creative autonomy and a chance to architect your own viral engine from scratch