Marketing Executive

Company Profile: Established international wholesale electronic goods company, selling in the UK for over 10 years. Products include LED lighting and Solar Energy equipment such as inverters, batteries and Solar Panels.

Location: Maidenhead,UK

Work type: Office based

Contract type: Permanent

Main Responsibilities:

• Understanding requirements from various category leads (lighting and renewables) on sales strategy and what role marketing is to play.
• Execute the marketing objectives by instructing internal designers and copy writers with the appropriate communications.
• Plan corporate events and exhibitions from strategy, design, vendor interaction, merchandising, literature and attendance. Post event activities like lead capture, and follow-up to be coordinated with the correct sales or customer care team.
• Training by department heads on the products, to be continued by self research and constant update by liaising with industry professionals and internal team.
• Consistently update category websites with fresh content, and ensure best user experience.
• Regular campaigns (email, telesales, website) and social media activity to cover brand awareness, new launch, event invitation and sales related objectives.
• Ensure tangible and measurable results with all activities, with clear CTAs, and post review on performance, with constant tweaks to future activities to achieve maximum conversions to sales.
• Ensure upkeep and update of CRM activities by the sales team to be used for marketing activities.
• Localised and individual area sales manager campaigns to assist in target achievement.
• Local and national merchandising for customers as requested by the sales team.
• Facilitate case studies with customers and interact with 3rd parties for site visits and images.
• Full and complete ownership of UK marketing activities.

KPIs:

• Deliverables received on time by relevant departments
• Growth in results from campaigns, in terms of conversion rates measured by clicks, opens, other engagement and actual sales.
• Growth in product knowledge
• Sales growth related to marketing activities
• Self initiative to find best industry practices and innovative marketing ideas
• High level of creativity and uniqueness on content and general marketing activities