Bucarest, Romania
Adobe Customer Journey Analytics Engineer
Job Description:
What makes Cognizant Netcentric a great fit for you?
At Cognizant Netcentric, we create memorable digital experiences for the worlds leading brands. We are a diverse, global community of 1,500+ Adobe experts working across countries, cultures, and technologies.
Our inclusive culture blends the entrepreneurial spirit of a startup with the stability, resources, and learning opportunities of a global organisation.
With Holacracy at our core, every individual is empowered to make an impact.
What you will do in this role:
Tag Management & Analytics
- Implement and customize Adobe Launch configurations including rules, extensions, and data elements.
- Deploy Adobe Experience Platform Events using Web SDK and ensure robust data quality.
- Work with data layer specifications including design, implementation, and consumption across digital properties.
- Develop and troubleshoot JavaScript-based solutions including DOM manipulation and custom tracking logic.
- Work with HTML, CSS, and jQuery to support tagging and personalization requirements.
- Apply software engineering best practices including iterative development, version control, and documentation.
AEP & Data Engineering
- Implement Adobe Web SDK integrations across web properties, ensuring accurate and scalable data collection.
- Design and maintain XDM schemas aligned with business requirements and AEP best practices.
- Configure and validate data ingestion workflows within Adobe Experience Platform.
- Support Customer Journey Analytics implementations including connection setup, dataset mapping, and validation.
Personalisation & Optimisation
- Implement Adobe Target activities including A/B tests, personalization experiences, and audience-based targeting.
- Collaborate with marketing teams to translate personalization strategies into technical execution.
- Ensure proper integration between AEP, Target, and Analytics for end-to-end experience delivery.
Cross Functional Collaboration
- Partner with analytics, marketing, and engineering teams to understand requirements and deliver scalable solutions.
- Participate in code reviews and QA processes to ensure high-quality deployments.
- Support troubleshooting and debugging across the Adobe Experience Cloud stack.
Data Governance & Consent Management
- Implement and maintain consent management integrations (e.g., CMP tools) with Adobe Experience Platform and Web SDK.
- Ensure all data captured aligns with client's privacy standards, regulatory requirements (e.g., GDPR), and internal governance policies.
- Configure consent signals and enforce them across Adobe solutions (Analytics, Target, AEP, CJA).
- Support identity governance, including pseudonymization, anonymization, and identity stitching considerations.
Required Skills & Experience
- Operational experience with Adobe Launch (Tag Management).
- Hands-on experience with Adobe Experience Platform including Web SDK and XDM schema design.
- Hands-on experience in configuring Customer Journey Analytics Data connections and Data views
- Experience in designing and creating Dimensions, Metrics in CJA
- Experience implementing Adobe Target for testing and personalization.
- Experience with server-side tagging or edge-based data collection
- Exposure to CDP or identity resolution concepts
- Understanding of consent management platforms (CMPs) and privacy-compliant data collection.
- Familiarity with data governance frameworks, data classification, and regulatory compliance (e.g., GDPR)
- Familiarity with Adobe Experience Platform data governance features (labels, policies, enforcement).
- Basic understanding of API integrations
- Experience working in agile environments
- Strong JavaScript, HTML, CSS, and jQuery skills with comfort manipulating the DOM.
- Good understanding of browser technologies including debugging tools and performance considerations.
- Experience with data layer design and consumption (e.g., JSON, event-driven models).
- Understanding of digital marketing and analytics concepts such as attribution, segmentation, and KPIs.
- Familiarity with software engineering principles including iterative development and version control.
At Cognizant Netcentric you can get:
- Centrally located office in Timpuri Noi with great fitout and standing desks
- Remote/hybrid-friendly environment
- Flexible working hours
- Apple work equipment (WFH equipment and Welcome package)
- International and dynamic team
- Private medical subscription
- Sponsored Gym Membership (WorldClass/7Card)
- Employee Assistance Program
- Meal vouchers
- Peer recognition bonus system (Bonus.ly) - makes it easy and fun to get and give recognition to colleagues for their work and accomplishments
- Referral bonus
- Vacation: 22 days + 1 additional day per calendar year in the company (maximum 30 days/year)
- Extended winter holidays: days off on December 24th and 31st
- Paid sick days: 3 per year
- Training, certification, and conference attendance based on personal development goals
- Company events: summer and Christmas parties
- Everyone has a voice; we are a Holacracy organization
Required Skills:
Analytics