PR Manager - Clothing Brand

PR Manager – Clothing Brand

Office location: Gulberg blue mall

Office timings: 10 AM to 6 PM Monday to Saturday

Experience: 2–5 years in PR, brand communications, fashion, lifestyle, or media.
Qualification: Bachelor's degree in Marketing, PR, Communications, Media, or relevant field preferred.
Salary: PKR month, depending on experience and skill set.
Employment: Full-Time

Key Responsibilities

• Develop and execute PR strategies and campaigns to strengthen brand visibility and reputation.
• Build and maintain relationships with media, influencers, celebrities, bloggers, stylists, and industry contacts.
• Coordinate press releases, media coverage, interviews, features, and brand stories.
• Plan and manage brand events, launches, influencer activities, and PR activations.
• Identify relevant fashion, lifestyle, and media opportunities for brand exposure.
• Manage influencer and media collaborations in coordination with the marketing team.
• Develop compelling brand messaging, press briefs, PR content, and communication materials.
• Ensure all PR, media, influencer, and public-facing communication consistently reflects the brand persona, brand DNA, identity, values, tone of voice, and overall positioning.
• Ensure the brand maintains a consistent image and perception across all communication channels and public touchpoints.
• Monitor brand mentions, media coverage, and overall public perception.
• Handle PR communication during campaigns, launches, and potential reputation-related situations.
• Coordinate with marketing, content, creative, and management teams to ensure consistent brand communication.
• Track PR campaign performance and prepare media/influencer coverage reports.Key Requirements

• Strong communication, networking, negotiation, and relationship-management skills.
• Established contacts with fashion media, influencers, bloggers, and relevant industry personalities will be a strong advantage.
• Strong understanding of fashion, lifestyle, social media, and current trends.
• Ability to manage multiple PR campaigns and events simultaneously.
• Excellent written and verbal communication skills.
• Strong presentation and interpersonal skills.
• Proactive, creative, and well-connected personality.

Previous experience with a fashion/clothing brand is preferred