Performance Marketing Specialist

Performance Marketing Specialist (PPC)

Office Location: Navy, Commercial Plaza, Street 2, No:73 Block D Naval Anchorage, Islamabad

Timing: 6PM to 3AM Monday To Friday

Salary: 200k

About the role

We're an ecommerce business selling packaging supplies across a large, fast-moving catalog. We're looking for a hands-on PPC Specialist to independently own and scale our paid search and Shopping program. This is a sole-contributor role — you'll be the person running paid, end to end, with no team beneath you and no one to hand execution off to. You'll report to your manager, but the day-to-day building, optimizing, and troubleshooting is all yours. We want a builder and a doer who's happiest in the account, not someone looking to manage people.

What you'll own

• Plan, build, and optimize Google Search, Shopping, and Performance Max campaigns against ROAS and revenue targets — entirely on your own
  
  

• Own the Google Merchant Center feed end to end — disapprovals, title/attribute/image optimization, and structuring the feed to maximize Shopping visibility across our catalog
  
  

• Manage bids, budgets, and pacing daily; reallocate spend toward top-performing products and categories
  
  

• Run keyword research, build negative keyword lists, and continuously refine account structure
  
  

• Design and execute A/B tests on ad copy, bidding, and campaign structure
  
  

• Maintain conversion tracking (GA4, Google Ads conversions) and resolve discrepancies yourself
  
  

• Analyze performance and report weekly/monthly on spend, ROAS, CPA, and growth opportunities
  
  

• Stay current on Google Ads and Shopping changes and adapt fast
  
  

What you'll bring

• 3+ years hands-on managing Google Ads, with a meaningful Shopping/ecommerce component
  
  

• A track record of running accounts solo and hitting ROAS/CPA targets without a team backing you up
  
  

• Working knowledge of Google Merchant Center and product feed management
  
  

• Comfort with GA4 and conversion tracking fundamentals
  
  

• Strong Excel/Sheets skills and real comfort with data
  
  

• Self-directed and resourceful — you diagnose and fix problems on your own
  
  

• Sharp attention to detail; you catch the small stuff
  
  

• Google Ads certification a plus
  
  

Nice to have

• Experience with a high-SKU / large-catalog account
  
  

• Feed management tools (e.g., Feedonomics, DataFeedWatch) or a strong feed-rules mindset
  
  

• B2B or industrial/supplies ecommerce background
  
  

• Exposure to Amazon Ads
  
  

Work Location: Onsite ISB