Brand Manager – Clothing Brand

Salary: PKR 100K – 200K per month, depending on experience

Experience: 2–4 years in Brand Management, Fashion, Retail, or a related field

Qualification: Bachelor's degree in Marketing, Business Administration, Fashion Marketing, Communications, or a related field

Key Responsibilities

• Develop and execute the overall brand strategy, positioning, and direction in line with the company's vision, target audience, and commercial objectives.
• Maintain and strengthen the brand's persona, DNA, identity, tone, and visual language across all platforms and customer touchpoints.
• Develop strategies that translate brand awareness and engagement into sales, customer acquisition, and revenue growth.
• Plan and manage product launches, seasonal collections, promotional campaigns, sales campaigns, and marketing initiatives.
• Work closely with the sales and management teams to identify sales opportunities, customer trends, high-performing products, and areas for revenue growth.
• Develop marketing campaigns and promotional strategies aimed at driving store visits, online traffic, conversions, and product sales.
• Monitor product and campaign performance and recommend strategies for improving sales of slow-moving products and maximizing high-performing collections.
• Analyze sales data, customer behavior, campaign performance, and market trends to make informed brand and commercial decisions.
• Conduct competitor and market research to identify market gaps, pricing trends, customer preferences, and opportunities for growth.
• Plan and oversee fashion campaigns, photoshoots, product launches, social media campaigns, and promotional activities with a strong focus on commercial results.
• Ensure all content and communication clearly represents the brand while also supporting product visibility and sales objectives.
• Work closely with the Content, Social Media, Graphic Design, PR, E-commerce, and Sales teams to ensure coordinated brand and sales strategies.
• Manage and evaluate influencer collaborations, PR activities, brand partnerships, and promotional campaigns based on their impact on brand growth and sales.
• Develop strategies for customer acquisition, retention, repeat purchases, and customer loyalty.
• Identify opportunities for new campaigns, collaborations, collections, promotions, and sales channels that can contribute to business growth.
• Maintain consistent brand presentation across social media, website, e-commerce, retail stores, packaging, advertising, and other customer touchpoints.
• Work with management to establish and track brand and sales KPIs, including reach, engagement, customer acquisition, conversion, revenue, and campaign ROI.
• Prepare regular reports and updates for management covering brand performance, campaign results, sales trends, market activity, and growth opportunities.
• Ensure that all brand activities are aligned with the company's overall business, marketing, and revenue objectives.