Web Traffic Analyst

Job Title: Web Traffic Analyst

Location: Nairobi, kenya

Job Type: Full-time

Position Overview:We are seeking a skilled Web Traffic Analyst to join our dynamic marketing team. The ideal candidate will be responsible for analyzing website traffic and user behavior data to provide actionable insights that drive optimization and performance improvements. The Web Traffic Analyst will collaborate closely with cross-functional teams to ensure our digital marketing strategies are effective and aligned with business goals.

Responsibilities:

• Monitor and analyze web traffic and user behavior data using tools such as Google Analytics, Adobe Analytics, etc.
• Track key performance indicators (KPIs) and generate regular reports on website performance and digital marketing campaigns.
• Identify trends and patterns in data to optimize user experience and website conversion rates.
• Conduct A/B testing and other experiments to improve website performance and conversion metrics.
• Provide recommendations based on data-driven insights to enhance digital marketing strategies and campaigns.
• Collaborate with marketing, design, and development teams to implement optimization strategies.
• Stay updated on industry trends and best practices in web analytics and digital marketing.

Qualifications:

• Bachelors degree in Marketing, Business, Statistics, or related field.
• Proven experience as a Web Traffic Analyst or similar role.
• Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics).
• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
• Excellent communication and presentation skills.
• Ability to work effectively both independently and as part of a team.
• Knowledge of SEO principles and digital marketing strategies.
• Experience with data visualization and reporting tools is a plus.