Digital Marketing Lead

Job Title: Digital Marketing Lead

Location: Cape town, South Africa

Job Overview

We are seeking a dynamic and creative Digital Marketing Lead to drive our marketing initiatives across the region. This role is perfect for an individual who has a passion for innovation, a keen eye for detail, and extensive expertise in graphic design. You will be responsible for shaping and executing high-quality marketing campaigns that reflect our brand's global vision while resonating with local audiences.

The ideal candidate will be a creative powerhouse with an exceptional ability to translate ideas into visually stunning designs. They will possess excellent leadership skills, manage multiple projects simultaneously, and work closely with global teams to ensure marketing strategies align with both regional and global objectives.

Key Responsibilities

• Lead and Develop Marketing Strategy:

Collaborate with senior leadership to design and implement effective marketing strategies for the Global market, ensuring alignment with the global brand and local market trends.

• Campaign Design and Execution:

Oversee the creation of marketing materials (digital, print, video, etc.) with a focus on high-quality, visually engaging content. Work closely with internal creative teams to ensure design consistency and brand integrity.

• Graphic Design Expertise:

Take the lead in producing top-tier graphics, layouts, and visual concepts for a variety of marketing channels, including social media, email, advertising, and events. Maintain a high level of design standards and attention to detail.

• Content Development and Brand Messaging:

Ensure that all marketing content and materials are on-brand, tailored to Global market, and effectively communicate key messaging that drives engagement.

• Cross-functional Collaboration:

Work closely with global marketing, sales, and product teams to adapt campaigns to meet regional needs, ensuring that all marketing initiatives are cohesive and impactful.

• Performance Monitoring & Optimization:

Analyze the effectiveness of campaigns and design elements to optimize performance. Provide regular updates and insights to senior leadership on campaign progress and outcomes.

• Quality Assurance:

Maintain a strong focus on quality control in all aspects of marketing production, ensuring that materials are error-free, well-designed, and meet the highest standards of excellence.

Required Qualifications and Skills

• Bachelors Degree in Marketing, Design, Communications, or a related field (or equivalent experience).
• Proven experience (5+ years) in marketing, with a strong portfolio in graphic design for both digital and traditional media.
• Expert proficiency in design tools (Adobe Creative Suite: Photoshop, Illustrator, InDesign, etc.).
• Strong eye for detail and quality control in all creative outputs.
• Excellent project management skills, with the ability to juggle multiple projects while meeting deadlines and maintaining quality.
• Experience in international or global marketing and understanding of regional market nuances.
• Exceptional communication skills in both English and local languages, with the ability to tailor messages to different audiences.
• Creative thinking and problem-solving skills, with a proactive attitude towards design and marketing challenges.
• Experience with digital marketing channels such as social media, content marketing, and email marketing.

Preferred Qualifications

• Experience working in a global or multi-national marketing environment.
• Familiarity with marketing automation tools and CRM platforms.