SEO Specialist

Job Title: SEO Specialist

Location: Nairobi, Kenya

Position Overview: As an SEO Specialist at [Company Name], you will be responsible for developing and implementing effective search engine optimization strategies to drive organic traffic to our websites. You will work closely with the marketing team, content writers, and web developers to optimize our web content, improve search engine rankings, and implement best practices in SEO.

Key Responsibilities:

• Conducting keyword research using various tools (e.g., Ahrefs, SEMrush) to identify high-value keywords.
• Performing on-page SEO optimization, including title tags, meta descriptions, and content optimization.
• Monitoring and analyzing site performance using Google Analytics and other SEO tools.
• Developing and implementing link building strategies to improve off-page SEO.
• Staying up-to-date with the latest SEO trends and best practices.
• Collaborating with content writers to create SEO-friendly content.
• Providing SEO analysis and recommendations to improve site structure, URL structure, and mobile optimization.
• Generating regular SEO reports and performance analysis for management.

Qualifications:

• Proven experience as an SEO Specialist or similar role.
• Solid understanding of search engine algorithms and ranking factors.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.
• Experience with website optimization tools and techniques.
• Strong analytical skills and ability to interpret data and trends.
• Excellent communication and collaboration skills.
• Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
• Bachelors degree in Marketing, Business, or a related field (preferred).