Job Openings Influencer, Partnerships & Events Manager

About the job Influencer, Partnerships & Events Manager

BACKGROUND & ROLE PURPOSE

NAMED COLLECTIVE was launched with a clear mission: to redefine streetwear for a new generation. A brand, a community, a revolution call it what you want - just make sure you don't sleep on it.

We're a community before brand - dialogue, innovation, and genuine connection are the essence of NAMED COLLECTIVE. Together with our fiercely supportive community, we're co-creating streetwear for today and the future - a guiding light for those who refuse to blend in.

NAMED COLLECTIVE has over 1.5m highly engaged community members and customers on our socials and has already generated profitable 15x growth over the past 4 years. We're only scratching the surface of whats possible for the brand internationally, with 35% of sales in the UK, 35% in the USA, and 30% across the rest of the world from our one eCommerce store.

Reporting to the Head of Department, youll manage our influencer/creator campaign activation, which should result in greater brand equity and reach, followers, engagement, traffic & sales. You should be able to report on the effectiveness of your activity both commercially but also emotionally in terms of the authenticity, demonstrating a balance between the art and science which unlocks significant traction in this earned media channel.

You will manage all earned media activities, such as influencer content creation, gifting, press and events - along with the commercial negotiation of the activity with these 3rd parties. You will contribute to and help build our strategy; recommending objectives, targets, action plan, calendar and budget, as well as, relationship management with our influencer network and scouting of new upcoming talent.

Wed love for you to scale this activity, developing current team members and further growing a team around you, where you can share best practices around the whole team and upskill to allow the team to grow in the future.


MAIN ACCOUNTABILITIES

Strategic Support:

  • Support founders to codify and continuously improve our strategy to deliver our goals and targets for the next three years.

Tactical Execution - Influencers / partners/ press:

  • Develop comprehensive influencer marketing and earned media strategies aligned with overall marketing goals, including campaign ideation, content planning, and execution.

  • Stay updated on industry trends, platform changes, and emerging influencer marketing practices to inform strategy and maintain a competitive edge, making research of the target audience, closest competitors, experts;

  • Briefing the team to find and pitch the right influencers to align with brand identity and objectives, always aiming to generate significant RoI for us; ensuring mutual benefits and clear expectations.

  • Collaborate with influencers to create compelling and authentic content that resonates with target audiences while adhering to brand guidelines.

  • Oversee the maintenance of influencer relations and ensure were regarded as a market leading brand in the Influencer community, facilitate product seeding, onboarding and training;

  • Track and evaluate the effectiveness of influencer campaigns, providing insights and recommendations for continuous improvement.

  • Knowing and sticking to the legalities involved in influencer campaigns, by market; ensure compliance with industry regulations and guidelines related to influencer marketing, including ASA disclosure requirements and ethical best practices.

Tactical Execution - Events:

  • Develop the overall event strategy, aligning with the brand's marketing goals and target audience;

  • Create innovative event concepts that generate excitement and buzz around the brand and its products;

  • Define event KPIs (key performance indicators) to measure success;

  • Oversee all aspects of event planning, including budgeting, venue selection, vendor management, permits, staffing, and logistics with support from wider Brand / Marketing team;

  • Oversee the development of detailed event timelines and run-of-show documents;

  • Ensure compliance with health and safety regulations;

  • Oversee the flawless execution of events, managing staff and volunteers, troubleshooting issues, and ensuring a positive attendee experience;

  • Monitors event progress against the timeline and KPIs;

  • Collaborate with key departments s to promote events across various channels (social media, email, PR, etc);

  • Collaborate with Creative Team to plan for engaging content (photos, videos, etc.) to be captured that document events and share on social media;

  • Oversee event budgets, tracking expenses and ensuring cost-effectiveness;

  • Analyse post-event reports summarising results, ROI, and learnings for future events;

Overall:

  • Performance of a comparative analysis of the achievements and ROI (including competitors);

  • Oversee end-to-end earned media campaign execution, including content creation, scheduling, monitoring, and optimization to maximise engagement and impact, looking for new approaches of how to improve campaigns;

  • Positively impact and influence internal stakeholders and external partners;

  • Effectively communicate and collaborate with Product, Brand, Marketing, Trading, Operations, Tech, Insight and Finance teams;

  • Uphold our brand vision and standards as well as our company Objectives, Strategy & Tactics;

  • Think like a customer, all the time, every day.


THIS ROLE IS FOR YOU IF YOU HAVE:

  • 3+ years of work experience in Influencer marketing in the UK or related field, ideally in aspirational Fashion & Apparel or Beauty, or a Social Media / Influencer Agency with Aspirational clients; with proven track record of delivering successful campaigns;

  • 2+ years managing and developing a team

  • Experience activating campaigns in the USA is a great plus;

  • Experience ideating and overseeing the execution of experiential activations and events;

  • Strong strategic thinking and analytical abilities, with the capacity to develop and implement data-driven influencer marketing tactics, with a creative mindset with a keen eye for identifying unique collaboration opportunities and crafting engaging content concepts.

  • Effectively communicate and collaborate with Product, Brand, Marketing, Trading, Operations, Tech, Insight and Finance teams;
  • Uphold our brand vision and standards as well as our company Objectives, Strategy & Tactics;
  • Think like a customer, all the time, every day.


FOR THE COLLECTIVE: 

  • Competitive salary;

  • Generous team discount;

  • Best friend + family discount;

  • 32 days holiday (inc bank holidays);

  • Birthday day off & gift;

  • 1 day / week work from home;

  • Flexible working hours;

  • EAP with Virtual GP;

  • Summer + Winter team parties;

  • Regular team socials;

  • Pension scheme.


Or refer someone