About the job Digital Marketing Manager
NAMED COLLECTIVE
NAMED COLLECTIVE was launched with a clear mission: to redefine streetwear for a new generation. A brand, a community, a revolution call it what you want - just make sure you dont sleep on it.
Were a community before brand - dialogue, innovation, and genuine connection are the essence of NAMED COLLECTIVE. Together with our fiercely supportive community, were co-creating streetwear for today and the future - a guiding light for those who refuse to blend in.
NAMED COLLECTIVE has over 1.5m highly engaged community members and customers on our socials and has already generated profitable 15x growth over the past 4 years. Were only scratching the surface of whats possible for the brand internationally, with 35% of sales in the UK, 35% in the USA, and 30% across the rest of the world from our one eCommerce store.
WHO R U?
OBSESSED WITH DIGITAL: You have outstanding knowledge of all digital marketing channels and social platforms.
DATA DRIVEN: You meticulously analyse data and identify emerging trends, leveraging these insights to fuel optimisation strategies.
PASSIONATE: You are incredibly passionate about all areas of digital marketing and feel excited by the prospect of driving loyalty and retention.
ELEVATOR: You are ready to be a key part of this growing team and impact the continued elevation of all elements of the brand vision!
THE ROLE
Develop, execute and manage an industry-leading digital marketing strategy for prospecting and retargeting our community, whilst driving ROAS.
Build and own our audience list across all channels.
Build and Manage our multi-channel digital performance campaigns across (but not limited to) Meta, TikTok and Google, ensuring channels are fully optimised, testing content types & tracking results.
Utilise advanced analytic tools and trend analysis to precisely deliver essential metric reports, leading to informed optimisation recommendations and actionable insights.
Support with the development and implementation of the SEO strategy to elevate the brand's online presence.
Enhance and refine the community journey throughout all digital performance and retention touchpoints, whilst continuously exploring new channels for growth.
Collaborate cross-functionally on the concept, development and implementation of digital marketing plans.
Stay updated on industry trends, digital marketing best practices and emerging technologies, and continuously seek ways to innovate and improve our digital marketing strategies.
Drive innovation by testing new digital tools and technologies to ensure our marketing approach remains ahead of competitors.
Support cross-functional teams by providing digital marketing insights to inform wider business strategy decisions.
Partner with the Community Experience team to monitor community feedback and behaviour to continuously optimise digital strategies and improve overall customer satisfaction.
A GOOD FIT
A genuine love for the brand and understanding of our mission
5+ years of experience working in Digital Marketing
Proven success with SEO and social media marketing strategies.
Experience working with the Meta and TikTok platform
Proficient knowledge and experience of Search Engine Optimisation
Strong understanding of Google Analytics to analyse and report on website performance, customer journey and behaviour data
Positive attitude and the ability to keep up with a fast-paced environment
High level of attention to detail and focus
Highly organised, self-sufficient with an ability to prioritise and drive multiple projects simultaneously
Excellent communication skills, both verbal and written
Based in London
Eligible to work in the UK
Beneficial:
e-Commerce or Digital marketing degree or qualification
Line Management experience, including leading and developing teams to achieve organisational goals
FOR THE COLLECTIVE
Competitive salary;
Generous team discount;
Best friend + family discount;
32 days holiday (inc bank holidays);
Birthday day off & gift;
1 day per week work from home;
Flexible working hours;
EAP with Virtual GP;
Summer + Winter team parties;
Regular team socials;
Modern studio workspace with free snacks and refreshments;
Pension scheme.
We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted.